Marketing System

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team.

Stop chasing elusive leads and start building scalable marketing funnels that predictably grow revenue on autopilot. Perfect for your morning commute, this empowering audio experience replaces scattered tactics with repeatable systems. Reclaim your time and eliminate entrepreneurial burnout by...

Transformez vos efforts dispersés en une machine à vendre prévisible grâce aux tunnels de conversion. Fini le sentiment d'être submergé par des tâches répétitives et des stratégies improvisées qui freinent votre développement. Ce guide pratique vous accompagne pas à pas pour...

STOP CHASING FOLLOWERS. START BUILDING REAL INFLUENCE, INCOME, AND FREEDOM In today's digital world, attention isn't enough—you need trust. This extremely valuable 2-in-1 audiobook gives you a clear, repeatable system to turn visibility into credibility, and credibility into lasting income...

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

Master AI-driven content strategy and outsmart changing social media algorithms to scale your digital brand profitably. Perfect for your daily commute, this empowering audio experience transforms the overwhelm of digital marketing into a focused, actionable blueprint. Stop chasing fleeting...

Financial advisor expert Seth Greene describes how to make you invaluable to clients, leverage your expertise, market to acquire them, expand your clients through marketing, gifting for purpose, enriching their children, and more.

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.

Entkomme dem Chaos ständiger Ad-hoc-Aktionen und baue ein profitables Marketing-System auf, das planbar Kunden gewinnt. Wenn der Terminkalender überquillt und die tägliche Jagd nach Umsatz zur emotionalen Belastung wird, fehlt schlichtweg eine verlässliche Struktur. Dieser praxisnahe...

This audiobook is narrated by an AI Voice. Cybersecurity is not a product, dashboard, checklist, or one-time project. It is a business decision discipline for managing risk, resilience, and trust. Cybersecurity Decision System gives executives, business owners, boards, operations and finance...

In Book Yourself Solid Revised & Updated 20th Anniversary Edition, listeners will discover the core principles that have helped hundreds of thousands of service professionals build thriving, referral-driven practices over the past two decades. This landmark edition brings together the...

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. 

Baue krisensicheres digitales Wachstum auf, indem du KI-Tools und smarte Content-Systeme statt kurzfristiger Trends nutzt. Während Algorithmen und Plattformen unaufhörlich rotieren, bietet dieser Ratgeber den dringend benötigten strategischen Fokus für deine nächste Pendelfahrt oder...

Transform your shaky side hustle into a predictable network marketing business with stable residual income. Perfect for your daily commute, this practical audio guide strips away industry hype to deliver a calm, confident strategy for modern entrepreneurs. Master the exact behaviors required to...

This audiobook is narrated by an AI Voice. Most people have one income stream. The wealthy build systems that pay them from five, ten, or twenty directions at once. This audiobook shows you exactly how to do that. 75 Passive Income Machines is the most comprehensive passive income playbook...

Verwandle unvorhersehbare Umsätze in ein messbares Vertriebssystem, das täglich Wunschkunden anzieht und skaliert. Wenn du auf dem Weg ins Büro nach einer fokussierten Strategie suchst, liefert dir dieser Business-Ratgeber sofort anwendbare Methoden für planbares Wachstum. Schluss mit vagen...

Débloquez une croissance reproductible et concluez plus de ventes grâce à cette méthode marketing d'acquisition. Parfait pour rentabiliser votre trajet quotidien, cet audio d'apprentissage pragmatique remplace la théorie abstraite par des actions commerciales immédiates. Éliminez...

YOU'VE MASTERED YOUR CRAFT—NOW IT'S TIME THE WORLD KNOWS YOUR NAME Skill gets you started. Personal branding gets you noticed. If you want to grow your professional reputation, expand your online presence, and become a recognized authority in your field, you need more than talent — you need...