Neuroscience Creativity

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

Discover the body’s innate power to heal from trauma—the classic, life-changing guide to trauma recovery from the creator of Somatic Experiencing (SE) Unraveling trauma in body, brain, and spirit—a revolution in treatment and beloved global bestseller In In an Unspoken Voice, renowned...

Neural plasticity-the discovery that the brain is capable of rewiring itself-is now widely understood. But what few people have grasped yet is how quickly this is happening, how extensive brain changes can be, and how much control each of us has over the process. In Bliss Brain, famed researcher...

In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.

Many of us think of the arts as entertainment - a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture and more are essential to our lives. We're on the verge of a cultural shift in which the arts can deliver potent, accessible and proven solutions for the well-being of everyone.

The cutting edge of neurolinguistics meets the spiritual wisdom of the ages in a handbook of key words that literally rewire our brains. New discoveries in biology and the neurosciences are revealing how the structure of language-the words we think and speak-can actually change the way the...

What are the upper limits of human potential? At the intersection of flow states, mystical experiences, peak performance, and psychedelics lies a mysterious space of possibility. In Mapping Cloud Nine, bestselling author and award-winning journalist Steven Kotler takes us on a heady thrill ride...

Nur wir Menschen sind in der Lage, unsere Lebenswelt immer besser nach unseren eigenen Vorstellungen zu gestalten. Indem wir uns aber immer perfekter an die so gestaltete Lebenswelt anpassen, verlieren wir allzu leicht auch unsere Fähigkeit, immer wieder nach neuen Wegen zu suchen und dabei aus den eigenen Fehlern zu lernen. Doch: Wir sind frei, wir haben die Wahl. Wir können diese selbstverständlich gewordenen Vorstellungen hinterfragen, wir können sie loslassen und uns entscheiden, unser Leben und unser Zusammenleben anders zu gestalten.

From the acclaimed author of The Shakespeare Wars and Explaining Hitler comes a stirring manifesto on love in the modern age. Who wrote the book of love? In an impassioned polemic, Ron Rosenbaum—who has written books on the mysteries of Hitler’s evil, the magic of Shakespeare’s words, and...

Bloomsbury presents Mirror Thinking by Fiona Murden, read by Bea Holland. Parents, friends, teachers, relatives, and even work colleagues – from the people close to us to those we never even meet – other people are constantly shaping who we are. The mirror neuron is a part of the brain that...

Unlock the untapped power within you — discover the profound wisdom of your animal mind. Bestselling psychologist Steve Biddulph reveals a groundbreaking insight: we possess not just one, but two minds. While our familiar, analytical mind dominates in today’s busy, modern world, our primal...