Neuroscience Creativity

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

Neural plasticity-the discovery that the brain is capable of rewiring itself-is now widely understood. But what few people have grasped yet is how quickly this is happening, how extensive brain changes can be, and how much control each of us has over the process. In Bliss Brain, famed researcher...

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

Discover the body’s innate power to heal from trauma—the classic, life-changing guide to trauma recovery from the creator of Somatic Experiencing (SE) Unraveling trauma in body, brain, and spirit—a revolution in treatment and beloved global bestseller In In an Unspoken Voice, renowned...

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.

Many of us think of the arts as entertainment - a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture and more are essential to our lives. We're on the verge of a cultural shift in which the arts can deliver potent, accessible and proven solutions for the well-being of everyone.

The cutting edge of neurolinguistics meets the spiritual wisdom of the ages in a handbook of key words that literally rewire our brains. New discoveries in biology and the neurosciences are revealing how the structure of language-the words we think and speak-can actually change the way the...

From the acclaimed author of The Shakespeare Wars and Explaining Hitler comes a stirring manifesto on love in the modern age. Who wrote the book of love? In an impassioned polemic, Ron Rosenbaum—who has written books on the mysteries of Hitler’s evil, the magic of Shakespeare’s words, and...

This overview discusses how important imagination is and the major effect it has on our lives, including the role it plays in hallucinations, moods, and creativity.

Nur wir Menschen sind in der Lage, unsere Lebenswelt immer besser nach unseren eigenen Vorstellungen zu gestalten. Indem wir uns aber immer perfekter an die so gestaltete Lebenswelt anpassen, verlieren wir allzu leicht auch unsere Fähigkeit, immer wieder nach neuen Wegen zu suchen und dabei aus den eigenen Fehlern zu lernen. Doch: Wir sind frei, wir haben die Wahl. Wir können diese selbstverständlich gewordenen Vorstellungen hinterfragen, wir können sie loslassen und uns entscheiden, unser Leben und unser Zusammenleben anders zu gestalten.

In The Soul of Desire, psychiatrist Curt Thompson suggests that underneath all our longings is the desire to be known - and what's more, that this fundamental yearning manifests itself in our deep need to make things of beauty, revealing who we are to others. Weaving together neuroscience and spiritual formation to open up new horizons for thinking not only about the nature of the mind but about what it means to be human, The Soul of Desire is a mature, creative work.

Unlock the untapped power within you — discover the profound wisdom of your animal mind. Bestselling psychologist Steve Biddulph reveals a groundbreaking insight: we possess not just one, but two minds. While our familiar, analytical mind dominates in today’s busy, modern world, our primal...