Popular Science

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

Brought to you by Penguin. The Number One bestselling author of The Order of Time is back with a stunning book about the enigma of quantum physics In June 1925, twenty-three-year-old Werner Heisenberg, suffering from hay fever, retreated to a small, treeless island in the North Sea called...

Did NASA really spend millions creating a pen that would write in space? Is chocolate poisonous to dogs? Does stress cause gray hair? These questions are a sample of the urban lore investigated in this audiobook, Fact or Fiction: Science Tackles 58 Popular Myths. Drawing from Scientific American’s “Fact or Fiction” and “Strange But True” columns, we’ve selected 58 of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

In these ten absorbing series, award-winning authors Naomi Alderman and Philip Ball and guest presenters Tracey Logan, Kevin Fong, Simon Schaffer and Lindsey Fitzharris take a look at the many amazing events and characters from science's long history. In this collection, which runs close to 23...

The stuff of conspiracy theories makes for great, entertaining stories in movies, books, and television. And there is no shortage of subjects: from who really killed JFK to the truth behind 9/11. And then, there are subjects from alien invasions to the Moon landing was simulated - theories that are truly out of this world, which according to some, is flat. Many of these crazy concepts have jumped off the pages or screens to become so pervasive in our culture that thousands - even millions - subscribe to them as reality.

All I Ever Wanted Was to Be Hot is a funny, provocative retrospective on the last thirty years of Western beauty standards. From the Pussycat Dolls to Victoria’s Secret, The Girls of the Playboy Mansion to Lara Bingle, the media of the 2000s was littered with high profile examples of hotness as the highest form of social currency. Is it any wonder a girl growing up in that era might believe “good looks” were as integral to womanhood as having a pulse?

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

What is enough? From cleaning out closets to avoiding the grocery store for weeks at a time, Jeff Shinabarger is on a journey to find out what is "enough" in every aspect of life. Follow his community as they ponder one question: What would happen if we created a culture in which we gave away whatever was more than enough for us? How would our habits change if we shed the excess of money, clutter, and food in our lives? In More or Less, Jeff invites us to create our own social experiments to answer the question "What is enough?"

Brought to you by Penguin. So much relies on science. But what if science itself can’t be relied on? Medicine, education, psychology, health, parenting – wherever it really matters, we look to science for advice. Science Fictions reveals the disturbing flaws that undermine our understanding...

Biology is all about you, living things and the rest of the natural world. Learn all about your amazing body and more than 1,000 parts that keep it going. Chemistry presents an explosive look at the tiny atoms that build together to create all the brilliant things in the world today. Physics introduces the full force of everything, from electricity and energy to magnetism and machines.

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

A “drop-dead shocker” (Washington Post Book World) that uses evolutionary psychology to explain human mating and the mysteries of love If we all want love, why is there so much conflict in our most cherished relationships? To answer this question, we must look into our evolutionary past...

An energetic and impassioned work of popular science about scientists who have had to fight for their revolutionary ideas to be accepted—from Darwin to Pasteur to modern day Nobel Prize winners. For two decades, Matt Kaplan has covered science for the Economist. He’s seen breakthroughs often...

Brought to you by Penguin. How The Solar System Shaped Human History – And May Help Save Our Planet Our solar system is an extraordinary place where asteroids careen off course and solar winds hurl charged particles across billions of miles of space. Yet we seldom consider how these events, so...

Qual è il profumo che riesce a suscitare in te una sensazione di gioia ogni volta che lo percepisci? E quale effluvio ti riporta istantaneamente tra le vie dei luoghi della tua infanzia? Il profumo non è mero ornamento, ma un'estensione intima della nostra essenza. L'atto di profumarsi rappresenta uno sforzo di ristabilire l'armonia in un universo caotico, attingendo dal nostro io più profondo per affermare la nostra identità o appartenenza, e per inviare un messaggio chiaro al mondo che ci circonda.

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world's philosophical wisdom can enrich and transform our lives The Happiness Hypothesis is a book about ten Great Ideas. Each chapter is an attempt to savor one idea that has been...

Brought to you by Penguin. The New York Times Bestseller In this breakthrough moment in the history of human health care, Super Agers is an evidenced-based guide to the revolution transforming human longevity. From his unique position as a leader overseeing millions in research funding, Dr Topol...

Penguin presents the unabridged, downloadable, audiobook edition of Reality is Not What it Seems by Carlo Rovelli, read by Roy McMillan. From the best-selling author of Seven Brief Lessons on Physics comes a new book about the mind-bending nature of the universe Penguin presents the unabridged...

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

This is George Dasent's classic collection of Scandinavian folklore. This is not about Norse mythology per se; so if you are looking for tales of Odin, Loki, and Freya etc., you will have to look elsewhere. Rather, this is an anthology of folk tales, similar to the Grimm Brothers', or Campbell's Popular Tales of the West Highlands. All of the usual suspects are in place, including giants, trolls, witches, evil step-siblings, magical boons and tasks, and anthropomorphic animals.