Popular Science

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? We may think that the Great Crash of 1929, junk bonds of the '80s, and over-valued high-tech stocks of the '90s are peculiarly 20th century aberrations, but Mackay's classic - first published in 1841 - shows that the madness and confusion of crowds knows no limits, and has no temporal bounds.

Did NASA really spend millions creating a pen that would write in space? Is chocolate poisonous to dogs? Does stress cause gray hair? These questions are a sample of the urban lore investigated in this audiobook, Fact or Fiction: Science Tackles 58 Popular Myths. Drawing from Scientific American’s “Fact or Fiction” and “Strange But True” columns, we’ve selected 58 of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

The stuff of conspiracy theories makes for great, entertaining stories in movies, books, and television. And there is no shortage of subjects: from who really killed JFK to the truth behind 9/11. And then, there are subjects from alien invasions to the Moon landing was simulated - theories that are truly out of this world, which according to some, is flat. Many of these crazy concepts have jumped off the pages or screens to become so pervasive in our culture that thousands - even millions - subscribe to them as reality.

All I Ever Wanted Was to Be Hot is a funny, provocative retrospective on the last thirty years of Western beauty standards. From the Pussycat Dolls to Victoria’s Secret, The Girls of the Playboy Mansion to Lara Bingle, the media of the 2000s was littered with high profile examples of hotness as the highest form of social currency. Is it any wonder a girl growing up in that era might believe “good looks” were as integral to womanhood as having a pulse?

Exploring the sometimes hilarious, sometimes devastating impact of crowd behavior and trading trickery on the financial markets, this book brilliantly combines two all-time investment classics. Extraordinary Popular Delusions and Confusión de Confusiones take us from Tulipmania in 1634-when tulips actually traded at a higher price than gold - to the South Sea "bubble" of 1720, and beyond. Securities analyst and author Martin Fridson guides you on a quirky, entertaining, and intriguing journey back through time.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

This is George Dasent's classic collection of Scandinavian folklore. This is not about Norse mythology per se; so if you are looking for tales of Odin, Loki, and Freya etc., you will have to look elsewhere. Rather, this is an anthology of folk tales, similar to the Grimm Brothers', or Campbell's Popular Tales of the West Highlands. All of the usual suspects are in place, including giants, trolls, witches, evil step-siblings, magical boons and tasks, and anthropomorphic animals.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

A “drop-dead shocker” (Washington Post Book World) that uses evolutionary psychology to explain human mating and the mysteries of love If we all want love, why is there so much conflict in our most cherished relationships? To answer this question, we must look into our evolutionary past...

From the best-selling author of Seven Brief Lessons on Physics comes a new audiobook about the mind-bending nature of the universe. What are time and space made of? Where does matter come from? And what exactly is reality? Scientist Carlo Rovelli has spent his whole life exploring these questions and pushing the boundaries of what we know. Here he explains how our image of the world has changed throughout centuries.

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world's philosophical wisdom can enrich and transform our lives The Happiness Hypothesis is a book about ten Great Ideas. Each chapter is an attempt to savor one idea that has been...

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

In his best-selling How to Be Right, James provided an invigorating guide to how to talk to people with bad opinions. And yet the question he always gets asked is: 'if you're so sure about everything, haven't you ever changed your mind?' In an age of us vs them, tribal loyalties and bitter divisions, the ability to change our minds may be the most important power we have. In this intimate, personal new book, James' focus shifts from talking to other people to how you talk to yourself about what you really think.

In this grand poetic vision of the universe, Lawrence Krauss tells the dramatic story of the discovery of the hidden world that underlies reality - and our place within it. Reality is not what you think or sense - it’s weird, wild, and counterintuitive, and its inner workings seem at least as implausible as the idea that something can come from nothing. With his trademark wit and accessible style, Krauss leads us to realms so small that they are invisible to microscopes, to the birth and rebirth of light, and into the natural forces that govern our existence.

Die Erschütterung der liberalen Demokratien wird oft mit der Schwäche der westlichen Werteordnung erklärt. Anne Applebaum wählt einen anderen Ansatz und fragt: Was macht die Rückkehr zu autoritären Herrschaftsformen für viele Menschen so erstrebenswert? An zahlreichen Beispielen – von den Brexiteers bis hin zu den illiberalen Demokratien Osteuropas – zeigt sie, welche Rolle dabei soziale Medien, Verschwörungstheorien und Nostalgie spielen.

The editors of Scientific American’s best-selling Fact or Fiction: Science Tackles 58 Popular Myths return with Fact or Fiction 2: 50 (More) Popular Myths Explained. We cast an analytical eye on another collection of urban lore and cultural myths that persist so long in our collective consciousness they acquire a ring of truth. Who hasn’t heard the “five-second rule”, which insists that food dropped on the floor is safe to eat if it’s picked up within five seconds? How many of us have been told to “feed a cold, starve a fever"?

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

This book unravels the personal intrigues, hidden tensions, power plays, and cultural twists behind the media empire now known as Univision, and reveals how its programming —including telenovelas, soccer, news, and music—defined an identity and won over an audience that grew at the same pace as the network.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.