Popular Science

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

In this audiobook, 71+10 New Science Activities, the author has taken up the simple facts and principles of Science, such as: Air Force, Pressure, Weight, Emulsification, Osmosis, Gravity and Motion, Rotation, Types of Energy, Vibrations, Good and Bad Conductors of Electricity, Experiments with Magnets, Light and Sound for children, and presented them in a very simple and lucid language for the listeners – particularly the school kids who can easily perform these activities at home or school, of course with the help and able guidance of their parents, elders or teachers.

Brought to you by Penguin. The Number One bestselling author of The Order of Time is back with a stunning book about the enigma of quantum physics In June 1925, twenty-three-year-old Werner Heisenberg, suffering from hay fever, retreated to a small, treeless island in the North Sea called...

Fascinating science about self insight ... Buy a copy for yourself and buy another to leave, anonymously, on your boss's desk.' Chip Heath, bestselling co-author of Switch and Decisive Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of...

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

The stuff of conspiracy theories makes for great, entertaining stories in movies, books, and television. And there is no shortage of subjects: from who really killed JFK to the truth behind 9/11. And then, there are subjects from alien invasions to the Moon landing was simulated - theories that are truly out of this world, which according to some, is flat. Many of these crazy concepts have jumped off the pages or screens to become so pervasive in our culture that thousands - even millions - subscribe to them as reality.

All I Ever Wanted Was to Be Hot is a funny, provocative retrospective on the last thirty years of Western beauty standards. From the Pussycat Dolls to Victoria’s Secret, The Girls of the Playboy Mansion to Lara Bingle, the media of the 2000s was littered with high profile examples of hotness as the highest form of social currency. Is it any wonder a girl growing up in that era might believe “good looks” were as integral to womanhood as having a pulse?

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

A “drop-dead shocker” (Washington Post Book World) that uses evolutionary psychology to explain human mating and the mysteries of love If we all want love, why is there so much conflict in our most cherished relationships? To answer this question, we must look into our evolutionary past...

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world’s philosophical wisdom can enrich and transform our lives. “Wonderfully smart and readable.” —Washington Post In The Happiness Hypothesis, social psychologist Jonathan...

Brought to you by Penguin. So much relies on science. But what if science itself can’t be relied on? Medicine, education, psychology, health, parenting – wherever it really matters, we look to science for advice. Science Fictions reveals the disturbing flaws that undermine our understanding...

This is George Dasent's classic collection of Scandinavian folklore. This is not about Norse mythology per se; so if you are looking for tales of Odin, Loki, and Freya etc., you will have to look elsewhere. Rather, this is an anthology of folk tales, similar to the Grimm Brothers', or Campbell's Popular Tales of the West Highlands. All of the usual suspects are in place, including giants, trolls, witches, evil step-siblings, magical boons and tasks, and anthropomorphic animals.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

Penguin presents the unabridged, downloadable, audiobook edition of Reality is Not What it Seems by Carlo Rovelli, read by Roy McMillan. From the best-selling author of Seven Brief Lessons on Physics comes a new book about the mind-bending nature of the universe Penguin presents the unabridged...

What is enough? From cleaning out closets to avoiding the grocery store for weeks at a time, Jeff Shinabarger is on a journey to find out what is "enough" in every aspect of life. Follow his community as they ponder one question: What would happen if we created a culture in which we gave away whatever was more than enough for us? How would our habits change if we shed the excess of money, clutter, and food in our lives? In More or Less, Jeff invites us to create our own social experiments to answer the question "What is enough?"

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

In these ten absorbing series, award-winning authors Naomi Alderman and Philip Ball and guest presenters Tracey Logan, Kevin Fong, Simon Schaffer and Lindsey Fitzharris take a look at the many amazing events and characters from science's long history. In this collection, which runs close to 23...

WINNER OF THE 2015 COSTA BIOGRAPHY AWARD WINNER OF THE ROYAL SOCIETY PRIZE 2016 'Dazzling' Literary Review 'Brilliant' Sunday Express 'Extraordinary and gripping' New Scientist 'A superb biography' The Economist 'An exhilarating armchair voyage' GILES MILTON, Mail on Sunday Alexander von...

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

The "My First Encyclopedia Set" series takes you on a journey through time, immersing you in the era of dinosaurs, allowing you to sense the power of life, and experience the fascinating realm of science.