Popular History

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? We may think that the Great Crash of 1929, junk bonds of the '80s, and over-valued high-tech stocks of the '90s are peculiarly 20th century aberrations, but Mackay's classic - first published in 1841 - shows that the madness and confusion of crowds knows no limits, and has no temporal bounds.

In this updated version of the classic of popular Egyptology, Barbara Mertz combines her doctorate in Egyptology at the famed Oriental Institute of the University of Chicago with a life-long enthusiasm for ancient Egypt. Her love of the subject is contagious and makes her the perfect guide to ancient Egypt for the student, the layman, and those who plan to visit or have visited the Nile Valley.

Bella and Edward, and their family and friends, have faced countless dangers and philosophical dilemmas in Stephenie Meyer's Twilight novels. This book is the first to explore them, drawing on the wisdom of philosophical heavyweights to answer essential questions such as: What do the struggles of "vegetarian" vampires who control their biological urge for human blood say about free will? Are vampires morally absolved if they kill only animals and not people? From a feminist perspective, is Edward a romantic hero or is he just a stalker? Is Jacob "better" for Bella than Edward?

In this book, Lee McIntyre argues that what distinguishes science from its rivals is what he calls "the scientific attitude" - caring about evidence and being willing to change theories on the basis of new evidence. The history of science is littered with theories that were scientific but turned out to be wrong; the scientific attitude reveals why even a failed theory can help us to understand what is special about science. 

Is the top still spinning? Was it all a dream? In the world of Christopher Nolan's four-time Academy Award-winning movie, people can share one another's dreams and alter their beliefs and thoughts. Inception is a metaphysical heist film that raises more questions than it answers: Can we know what is real? Can you be held morally responsible for what you do in dreams? What is the nature of dreams, and what do they tell us about the boundaries of "self" and "other"?

Written for those with no physics background, Paul Levy's latest book, The Quantum Revelation: A Radical Synthesis of Science and Spirituality, is for those who have heard that quantum physics is a fascinating subject but don't quite understand how or why.

The Queer Art of Failure is about finding alternatives - to conventional understandings of success in a heteronormative, capitalist society; to academic disciplines that confirm what is already known according to approved methods of knowing; and to cultural criticism that claims to break new ground but cleaves to conventional archives.  

The idea of the sword-wielding samurai, beholden to a strict ethical code and trained in deadly martial arts, dominates popular conceptions of the samurai. As early as the late 17th century, they were heavily featured in literature, art, theater, and even comedy. This book gives listeners access to the real samurai as they lived, fought, and served. Much as they capture the modern imagination, the samurai commanded influence over the politics, arts, philosophy, and religion of their own time, and controlled Japan from the 14th century until their demise in the mid-19th century.

Known to mankind since prehistoric times, opium is arguably the oldest and most widely used narcotic. Opium: A History traces the drug's astounding impact on world culture - from its religious use by prehistoric peoples to its influence on the imaginations of the Romantic writers; from the earliest medical science to the Sino-British opium wars. 

The Quantum Rules applies the laws of physics to explain everything from relationships and human nature to the effects of globalization. It achieves the impossible task of making quantum physics deeply relevant to all listeners - even those with no interest in science. With a lively and engaging tone, author Kunal Das ponders the underlying truths and patterns in our shared and common life experiences, using insights derived from the fundamental laws of physics.

In Sensible Politics, William A. Callahan uses his expertise in theory and filmmaking to explore not only what visuals mean, but also how visuals can viscerally move and connect us in "affective communities of sense." The book's rich analysis of visual images (photographs, film, art) and visual artifacts (maps, veils, walls, gardens, cyberspace) shows how critical scholarship needs to push beyond issues of identity and security to appreciate the creative politics of social-ordering and world-ordering.  

We may not often think of our clothes as having a function beyond covering our naked bodies and keeping us a little safer from the elements. But to discount the enormous influence of clothing on anything from economic cycles to the future of water scarcity is to ignore the greater meaning of the garments we put on our backs. Disrobed vividly considers the role that clothing plays in everything from natural disasters to climate change to terrorism to geopolitics to agribusiness.

For the millions of people who want spirituality without religion, Sam Harris’s new book is a guide to meditation as a rational spiritual practice informed by neuroscience and psychology. From bestselling author, neuroscientist, and “new atheist” Sam Harris, Waking Up is for the increasingly large numbers of people who follow no religion, but who suspect that Jesus, Buddha, Lao Tzu, Rumi, and the other saints and sages of history could not have all been epileptics, schizophrenics, or frauds.

Now in audio - a fascinating work of popular science from a world-renowned expert on mosquitoes and a prize-winning reporter. In this lively and comprehensive portrait of the mosquito, its role in history, and its threat to mankind, Spielman and D'Antonio take a mosquito's-eye view of nature and man. They show us how mosquitoes breed, live, mate, and die and introduce us to their enemies, both natural and man-made. 

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

Sampling - incorporating found sound and manipulating it into another form entirely - has done more than any musical movement in the 20th century to maintain a continuum of popular music as a living document and, in the process, has become one of the most successful (and commercial) strains of postmodern art. Bring That Beat Back traces the development of this transformative pop-cultural practice from its origins in the turntable-manning, record-spinning hip-hop DJs of 1970s New York through 40 years of musical innovation and reinvention.  

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".