Product Innovation

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Today the market entry for new ideas and entrepreneurs is easier than ever as the digital age is reshaping how business is done. Through digitalization, the business environment has become highly open and widely connected. The combinations of digital technologies like edge computing and artificial intelligence, AI, enable new business model opportunities. In this fast-changing environment, the most important thing is to learn as fast as possible what to do next and what is worth doing at all.

Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis. 'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' --...

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation. 

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

Brought to you by Penguin. NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used. The Everything Token is an essential primer on...

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Shatter industry assumptions and accelerate startup growth by reasoning from absolute fundamental truths. Perfect for your focused morning commute, this high-energy guide equips ambitious founders and product builders to stop copying yesterday's best practices. Instead of drowning in...