Self Advertising

È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a essere ben compresi. I metodi di procedura corretti sono stati dimostrati e stabiliti. Sappiamo cosa è più efficace e agiamo sulla base di leggi fondamentali. La pubblicità, un tempo un azzardo, è diventata, sotto una direzione capace, una delle imprese più sicure. Di certo, nessun'altra impresa con possibilità paragonabili può comportare un rischio così basso.

What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services. Yet when people hear the word sales they think of...

“Hats off to that brave soul daring to write what might be called speculative literary fiction, and willing to venture answers to questions beyond even those of life & death. Tommy Butler’s debut novel Before You Go has a big beating heart and a mind all its own.” — Joshua Ferris, author...

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed...

Read by the author. Break bad habits and build your rich life by mastering the art of strategic subtraction. Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship. Read Unhinged Habits if: Your calendar’s packed, yet you feel like you're missing what...

Random House presents the audiobook edition of How to Steal Fire, written and read by Stephen Bayley and Roger Mavity. Creativity is a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Indeed it touches all our...

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time...

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.