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By his 45th birthday MATTHEW SWYERS (pronounced sw-i-ers) had founded two multi-million dollar companies. Those companies, in turn, have helped to launch over 100,000 small businesses.
Confident that he knew something about successfully launching a business, he wrote a series of articles for Inc Magazine covering a wide range of topics from how to brand your new startup, to marketing, to everything else a small business needs to do to launch and thrive. Along the way a few of the articles were picked up by the The Wall Street Journal, MSNBC, CNBC, and TIME magazine. Matt has devoted his life to learning and understanding what makes a successful startup so he can provide those strategies to you.
At one point, one of Matt's childhood friends from South Florida, owner of the Dale Carnegie franchises in the Ft. Lauderdale area, suggested to Matt that he put his articles into a book. A little over two years later, The Maverick Method made it's debut.
Matt is the creator of The Maverick Method, which is used by startups across the globe to launch their businesses and position themselves for success. Matt's favorite articles he authored that, in part, formed the basis for the principles in The Maverick Method include 7 Rules of a Successful Business Launch, 3 Steps to Handle a Crisis Like a Fighter Pilot, If You Build It Will They Come, 5 Rules for When to Listen to Advice (and When to Ignore), Can Your Business Survive without You?, Increase the Power of Your Sales Force, 3 Tips to Perfecting Your Sales Pitch, 3 Steps to Build Your Business Up by Tearing it Down, 4 Essential Steps to Managing Growth, and his all time favorites 4 Traits of Great Leaders and What I've Learned from my Addiction to 'Deadliest Catch'.
Today, Matt leads a new multi-million-dollar venture as he tests his latest business ideas for his books. He is a former trial attorney and is becoming a popular lecturer for collegiate entrepreneurial programs.
