Peter McGraw
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Peter McGraw

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Dr. Peter McGraw is a bachelor, behavioral economist, and business school professor at the University of Colorado Boulder. He hosts the podcast Solo-The Single Person’s Guide to a Remarkable Life, he writes for Single Insights – The Science of Solos, and hosts The Solo Salon.

As a global expert on the scientific study of humor, he founded the Humor Research Lab (aka HuRL). He has spent fifteen years examining the antecedents and consequences of humor. In 2014, he co-authored The Humor Code: A Global Search for What Makes Things Funny. In 2020, he authored: Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career.

McGraw was the host of I’M NOT JOKING, a podcast that looks at the lives of funny people from entertainment, business, science, and the arts. He also hosts Funny or True?, a live comedy gameshow that pits comedians against scientists to see who has the best blend of brains and funny bone.

A marketing and psychology professor at the University of Colorado Boulder, McGraw’s research has been covered by The New York Times, Wall Street Journal, NPR, BBC, TIME, CNN, Wired, and Harvard Business Review. McGraw has written for Slate, Wired, Fortune, Huffington Post, Psychology Today, and the Wall Street Journal.

McGraw teaches graduate courses in behavioral economics for the University of Colorado Boulder and MBA courses in marketing management for London Business School, University of California San Diego’s Rady School, and University of Colorado Boulder. He speaks at Fortune 500 companies, public events, and universities around the world.
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