New Releases

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

Drawing on insights from social psychology, moral philosophy and behavioural economics, as well as a range of illuminating case studies, world-renowned economist Paul Collier shares a galvanizing vision for a more inclusive, prosperous world.

Starting a business is a journey. From the moment you come up with an idea for the next great product or service to the ribbon cutting and grand opening, you will travel a long, sometimes winding, road toward success. And like any other trip you take in life, this one costs money. While many startups begin with cash already in the bank (lucky them!), most aspiring entrepreneurs have to somehow come up with the cash to build their dreams, whether they choose to borrow, bootstrap, crowdfund, or go with venture capital.

In times of economic crisis and unemployment affecting thousands of people due to this pandemic moment, the number of people leaving for the initiative to start and start their own business increases, some for the dream others for the need for a source of income. And so in general these new entrepreneurs focus mostly on product and service development, and eventually forget to plan important steps that involve planning a business plan that will serve as a guide to business development.