Embark on a journey through the world of fly fishing with host Marvin Cash as he welcomes Morten Valeur, co-founder of Ahrex Hooks, to The Articulate Fly. In this episode, they delve into the Scandinavian approach to fishing, the artistry of fly tying and the science behind hook design.

Morten, hailing from Denmark, recounts his earliest fishing memories by a small pond, setting the stage for a life-long passion. He shares his transition from spinning gear to fly fishing and the influence of American fishing literature on his development as an angler.

The conversation takes a turn towards the business side of things as Morten discusses the inception of Ahrex Hooks, the challenges of keeping stock during the COVID-19 pandemic and the importance of listening to the fishing community to perfect hook designs.

Listeners will gain insight into the collaborations with fly fishing legends like Bob Popovics and Bob Clouser, understanding the nuances of hook features and the future of Ahrex Hooks, including an exciting teaser about an upcoming project with Blane Chocklett.

Marvin and Morten also touch upon the value of real-life connections in the fly fishing industry, despite the digital age's convenience. Tune in for an episode filled with wisdom, nostalgia and the shared love for the sport that binds us all.

Tight lines and inspired tying await you in this episode of The Articulate Fly!

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Helpful Episode Chapters

0:00 Introduction

1:02 Early Fishing Memories

7:05 Mentors in Fly Fishing

9:09 Scandinavian Fishing Culture

12:53 Starting Fly Tying

15:13 Favorite Flies to Tie

24:36 Birth of Ahrex Hooks

38:19 Understanding the Importance of Hooks in Fly Fishing

43:22 Design Process for New Fly Hooks

48:19 Evolution of Hook Design at Ahrex

Immerse yourself in the enchanting Driftless region with host Marvin Cash as he sits down with PJ Smith of PJ's Guide Service on The Articulate Fly. PJ divulges the allure of the Driftless Area's spring-fed creeks, home to spirited brown and brook trout and shares his seasoned guidance for mastering these intimate waters.

In this episode, PJ recounts his earliest fishing memories, the pivotal moments that drew him to fly fishing and the mentors who've shaped his approach to angling. He delves into the unique challenges of casting in the Driftless, where thick brush and clear, shallow streams demand precision and stealth. PJ's insights extend beyond the catch, emphasizing the importance of understanding the environment and the subtle interplay of insects and currents.

Listeners will gain a deeper appreciation for the art of guiding as PJ reflects on his journey from part-time passion to full-time guide, his decision to join the ranks of Orvis-endorsed professionals and the realities behind the romanticized life of a fishing guide. With humor and humility, he discusses the balance between teaching, ensuring client satisfaction and the relentless pursuit of those unforgettable days on the water.

Whether you're a novice seeking the thrill of your first trout or an experienced angler looking to refine your technique, PJ's stories and tips are sure to inspire your next fishing adventure in the Driftless or beyond.

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Follow PJ on Facebook and Instagram.

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Helpful Episode Chapters

0:00 Introduction

5:16 Mentors in Fly Fishing

8:16 The Driftless: A Special Trout Area

11:44 Fishing Techniques in the Driftless

18:48 Getting the Guide Bug

22:41 Transition to Full-Time Guide

25:06 Challenges of Working for Yourself

26:57 Becoming Orvis Endorsed

32:41 The Secret to Being a Good Guide

49:56 Teaching Classes and Workshops

Embark on a riveting journey into the world of prespawn smallmouth bass with host Marvin Cash as he sits down with Brendan Ruch on The Articulate Fly. Brendan opens up about his evolution from a young angler casting soft plastics to the founder of Ruch Angling. With a deep dive into the tactics that make spring smallmouth fishing exhilarating, he shares invaluable insights into the art of fly retrieval, the allure of the Leggy Boi and the importance of timing and technique in presenting streamers.

As the conversation flows, Brendan reflects on the mentors who've shaped his journey, from the TCO Fly Shop team to the innovative minds in Michigan. He reveals how gear fishing has honed his fly fishing skills, particularly in crafting and presenting predator flies that mimic wounded prey. Listeners will gain a unique perspective on the challenges and triumphs of guiding, the subtleties of smallmouth behavior and the thrill of witnessing savage topwater strikes.

Whether you're a novice casting your first streamer or an experienced angler seeking to refine your craft, this episode is a treasure trove of knowledge, humor and passion for the sport. So, grab your favorite fly rod, tune in and let Brendan's expertise and stories fuel your next fishing adventure.

The Chocklett Factory Comes to Charlotte!

All Things Social Media

Follow Brendan on Instagram.

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In the Industry and Need Help Getting Unstuck?

Check out our consulting options!

Helpful Episode Chapters

0:00 Introduction

7:22 Fishing with Gear vs. Fly

13:28 Individual Fish Personalities in Summer

15:38 Tips for Pre-Spawn Smallmouth Fishing

30:10 Fly Tying Influences

36:14 Fly Casting Challenges

42:35 Selling Fly Patterns

44:06 Guide Season Overview