The Content Marketing Handbook cover art

The Content Marketing Handbook

How to Double the Results of Your Marketing Campaigns

Preview
Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

The Content Marketing Handbook

Written by: Robert W. Bly
Narrated by: Barry Abrams
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹469.00

Buy Now for ₹469.00

About this listen

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to:

  • Create A-level content that gets noticed, gets read, and eliminates "content pollution"
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute, and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders
©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media
Advertising Marketing Marketing & Sales Content Marketing
No reviews yet