Andrew Asks How cover art

Andrew Asks How

Written by: Andrew Forte
  • Summary

  • Welcome to "Andrew Asks How," where curiosity leads and deep insights follow. Join your host, Andrew, as he dives into the minds of innovators, thinkers, and creators from across the globe. Each episode explores the journeys, strategies, and philosophies of individuals who are shaping our world. From the transformative power of blockchain and NFTs to the nuances of brand building in the digital age, "Andrew Asks How" uncovers the hows and whys behind today's most intriguing developments. Whether it's a deep dive into the future of Web3 with industry pioneers or unraveling the complexities of modern marketing with leading strategists, this podcast is your gateway to understanding the mechanics behind the magic. Tune in to ignite your mind and inspire your next big idea.

    Created by John Byrnes and Andrew Forte. All Rights Reserved Andrew Asks How Podcast 2024
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Episodes
  • Andrew Asks How #7 Quirkies
    May 28 2024

    Here's a suggested description for Episode 7 of "Andrew Asks How":

    Episode 7: Diving Deep into Quirkies with Papii

    In this episode, Andrew chats with Papii (@OneAndOnlyPapii), the Head of Web3 at Quirkies (@quirkiesnft). Tune in as Papii shares his journey into the blockchain industry and the innovative strategies employed by Quirkies to engage and expand their community in the Web3 space.

    Discussion highlights include:

    • Papii's entry into the blockchain sector and what inspired his move.
    • Strategies to transition the crypto-curious to crypto-native status.
    • Effective tactics to boost conversion rates to crypto-native.
    • An in-depth look at Quirkies' brand strategy.
    • Exciting new announcements from Quirkies.
    • The onboarding strategy that sets Quirkies apart.
    • The emotional connection Quirkies aims to create with its audience.
    • Insights into the loyalty of Quirkies holders, with data supporting that most have retained their assets for over a year.
    • Strategies to empower and leverage brand evangelists.
    • The vision and end goals for the Quirkies comic book series.
    • Additional learning opportunities about Quirkies and some valuable crypto 'alpha' or insider tips.

    Join Andrew and Papii for a detailed exploration of Quirkies’ approach to building a standout brand in the bustling NFT market.

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    39 mins
  • Andrew Asks How #6 Magic Eden
    May 21 2024

    Episode 6: The Realities of Cross-Chain Innovation with Magic Eden

    Join Andrew for a practical discussion with Zhuoxun Yin, Co-Founder and COO (@ZhuoxunYin), and Johnny Johnson, Business Development Manager (@MetaverseJohnny), from Magic Eden (@MagicEden). They delve into the nuts and bolts of Magic Eden's approach to cross-chain functionality and what it really means for users and the broader market.

    Key topics covered include:

    • Why Magic Eden is not charging fees at the moment and how that affects users.
    • The development and impact of their new cross-chain wallet.
    • Significant swap volumes between Ethereum and Bitcoin and what this indicates.
    • The rationale and impact of listing ordinals on the platform.
    • How different Magic Eden products complement each other.
    • The role of creators in the ecosystem and the structure of rewards.
    • Technical and strategic challenges in launching the new wallet.
    • Discussion on whether Bitcoin ordinals are just a passing trend.
    • Insights into Bitcoin spending habits based on consumer data.
    • Zhuoxun Yin's personal conviction in the future of Bitcoin ordinals.
    • Efforts to ensure user-friendliness across different blockchain networks.
    • Addressing user friction without solely relying on incentive programs.
    • How brand and character IPs are being leveraged.
    • Future payment options on Magic Eden, including the potential addition of the $MEME token.
    • Evidence of growth in unique active wallets and what this means for the platform.
    • Magic Eden's strategy to become a comprehensive end-to-end platform.
    • Strategies for keeping users engaged and the initial success of their Mint-To-Earn model.

    Special thanks to Ruto (@GianTheRios) and Zimmy (@Zimmy_eth) for their support during this interview!

    Listen in for a clear-eyed view of how Magic Eden is navigating the complexities of blockchain technology and user engagement.

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    55 mins
  • Andrew Asks How #5 Andrew Saunders
    May 14 2024

    Episode 5: Decoding Crypto Marketing with Andrew Saunders

    Join host Andrew as he engages in a comprehensive conversation with Andrew Saunders, the CMO/CSO of @hashflow. This episode delves deep into the realms of strategy and marketing within the evolving landscape from Web2 to Web3. Whether you're a marketing professional or a crypto enthusiast, bookmarking this episode is a must—you're guaranteed to learn something valuable.

    Key discussions include:

    • Understanding what makes Andrew Saunders a credible voice in marketing.
    • The transition challenges and strategies from Web2 to Web3 businesses.
    • Exploring the most impactful marketing strategies today.
    • Converting the crypto-curious into crypto-native users.
    • Key marketing pitfalls to avoid.
    • Effective community acquisition strategies and incentive programs.
    • The role of airdrops in user retention and encouraging repeat engagement.
    • Debating if Daily Active Users (DAU) is merely a vanity metric.
    • Identifying the most crucial data sets for marketers.
    • Best practices for improving retention and conversion rates.
    • How Hashflow prioritizes community obsession and benefits to maximize impact.

    Plus, get exclusive insights into Hashflow’s community-focused initiatives including focus group testing and beta access opportunities.

    This episode is a treasure trove of insights for anyone looking to enhance their marketing prowess in the digital age, especially within the cryptocurrency sector.

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    43 mins

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