• Hear Chris Ogilvie, Head of Research and Insights, Netspend

  • Sep 14 2023
  • Length: 29 mins
  • Podcast
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Hear Chris Ogilvie, Head of Research and Insights, Netspend

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  • Summary

  • Hear why benchmarking is indispensable in understanding your customer’s journey in relation to competitors, and discerning the experiences that influence their preferences for one company over another. Listen how decision-makers’ preferences for qualitative or quantitative data can be harmonized: recognizing the strengths of both and leveraging a hybrid approach for optimal insights. Learn why it is vital to transform a customer pain point into a tangible financial metric, be it cost leakage or lost revenue, to drive organizational change and action.
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