• How Marketing Goals and Priorities Change As The Company Grows, Using Content to Build Authority, and When to Make the First Marketing Hire

  • Apr 26 2024
  • Length: 53 mins
  • Podcast
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How Marketing Goals and Priorities Change As The Company Grows, Using Content to Build Authority, and When to Make the First Marketing Hire

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  • Summary

  • In episode number two of the Zero to Twenty podcast I am joined by Jared Elder, VP of Marketing at Permiso, which is a fast growing B2B startup in the cybersecurity space.

    In this episode we dive into how your marketing goals and priorities change as your startup grows, how content is essential for growth at all stages, and when to make your first marketing hire.

    We’ll also hear from Jared as he emphasizes the importance of providing high-quality content, whether it's technical research or industry insights, to establish a brand's authority and differentiate from competitors.
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