We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).

But for podcasters, it can be a different story:

• RSS feed ingestion release was left wanting in some key areas
• analytics are still not provided to podcast hosting companies
• to do it properly, you kinda do need proper video

But can 2024 be the year YouTube "gets it right"?

• they've advised they're updating the API to support better hosting company integration
• they've added some new podcast-specific features to YouTube Music app
• they advise they've heard podcaster frustrations and are committed to better support for audio-only creators

So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?

Links to interesting things from this episode

• MrBeast reveals the staggering amount he spends on one video
• YouTube Is Not the Podcast Savior You’re Looking For
• Podcast features : r/YoutubeMusic
• Release Notes: Shaping the Future of Podcasts with YouTube - YouTube Blog
• Podcasters weigh the cost-benefit of producing video podcasts - Digiday
• Podcasting is in its YouTube era - The Verge
• Podcast Movement Evolutions 2024 Keynote: YouTube for Podcasters

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The Podcast Show, London, 2024

Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give some merch away and to speak on pressing topics for creators, and the industry at large!

The Podcast Show, London...

In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."

Join us as we dive deep into this topic with two podcasting pros.

Plus, Stupid Stuff in Podcasting and The Flattering Ram!

Co-hosts, Tom Webster(@webby2001 on Twitter ) and Gareth Davies(@garethsounds on Twitter) .

Links to interesting things from this episode

• Kathy Doyle | LinkedIn
• Independent Podcast Awards 2024
• Quill Podcast Agency | High-Quality Corporate Podcast Production
• CoHost | Podcast Analytics and Audience Insights
• Podcast Production Services | Lower Street
• The world's most influential branded podcasts - Pacific Content
• Alex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / X
• Podcast Advertising Rates [2024] | Ad Results Media
• Audioboom sees revenue growth
• Why our system for valuing podcasts is broken - Current

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Pocasts, and YouTube, plus wherever else they may listen to their podcasts.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!

A Breath of Fresh Air

The Podcast Show, London, 2024

Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give

Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.

This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.

With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?

About our co-host, James Cridland

James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist.

@JamesCridland on Twitter

James's Website

Links to interesting things from this episode

• IAB Podcast Analytic Certification & Compliance Explained
• IAB “Compliance” or “Certified” - the difference
• Spotify leaves the IAB; no longer certified

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Pocasts, and YouTube, plus wherever else they may listen to their podcasts.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!

A Breath of Fresh Air

Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.

Takeaways

• Many podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.
• The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.
• The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.
• To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.
• Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.
• Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.

Our co-hosts this week:

Ashley Hamer

Ashley Hamer is Managing Editor at Descript, an AI-powered audio and video editor. She's also the author of the Weekly Tweak, a newsletter that helps podcasters improve their show week by week, and the creator/host of Taboo Science, a podcast that examines taboos through a scientific lens. Formerly, she was the co-creator and co-host of Curiosity Daily, a daily science podcast from Discovery. She lives in Asheville, North Carolina with her husband and toddler daughter where she plays jazz saxophone at venues around the city.

@smashleyhamer on Twitter - Ashley on YouTube - Ashley's Website

Dave Jackson

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame. His flagship show is at www.schoolofpodcast..com

@DaveJackson on Twitter - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page

Links to interesting things from this episode

• The Podcast Launch Accelerator - Free Online Podcast Course | Captivate
• Neil Scott | National Association of Addiction Treatment Providers
• Tink Media
• Podfade: surprising reasons why podcasters give up | Ana Xavier
• Total podcasts in the index - Podcast Index
• How many episodes do podcasts have? - Podcast Index
• How many podcasts make...

In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future.

The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.

Takeaways

• Podcasting apps face challenges in terms of monetization and discoverability.
• Apps need to offer more features and interactivity to attract and retain listeners and creators.
• Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.
• Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.
• App closures and consolidations are likely to occur in the future.
• Support your favorite podcasting apps to help them stay in the game.

Links to interesting things from this episode

• Amazing Spider-Talk
• Tom Buck - YouTube
• Podcasting 2.0 | Dave Jones
• Guy Martin | LinkedIn
• Share of downloads by podcast apps
• 13 Podcast Statistics You Need To Know For 2024
• Our recommendations for a new podcast app to replace Google Podcasts and Stitcher
• Podcast Industry in 2024: Top Platforms, Audience Stats, & Ad Trends
• Podcast App Development - Features, Cost, and Steps
• RadioPublic is Shutting Down

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Pocasts, and YouTube, plus wherever else they may listen to their podcasts.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The #1 Place for Podcasting News - Podnews Newsletter

Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week,...

NOTE: Some of this audio is a little sketchy because it was recorded using some Bluetooth mics on site at Podcast Movement Evolutions 2024. Probably worth an upgrade...

As the podcasting industry descended on Los Angeles for Podcast Movement Evolutions, the talk centred around YouTube, podcast downloads in mobile games and the annual geek out over data thanks to The Infinite Dial and The Podnews Report Card.

But what was Podcast Movement Evolutions 2024 like, really? Let's review...

Takeaways

• Podcast Movement Evolutions is a valuable event for both industry professionals and creators.
• There is a need to clearly differentiate between industry-focused and creator-focused content at podcasting events.
• Networking at the parties is a crucial aspect of podcasting events and can lead to valuable connections and opportunities.
• Podcast Movement is a must-attend event for podcasters looking to expand their knowledge and network with industry leaders.
• The 'Stupid Stuff in Podcasting' segment provides insights into the challenges and annoyances faced by podcasters in the industry.

Chapters

• 00:00 Sing along intro
• 00:25 Podcast Movement Evolutions 2024 Review
• 31:35 The Wave File
• 32:10 LIVE Stupid Stuff in Podcasting with Industry Leaders
• 52:07 Conclusion and Thank You to Listeners

Links to interesting things from this episode

• Evolutions by Podcast Movement 2025
• Podcast Movement 2024 | Podcast Conference | August in Washington, D.C.
• Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Pocasts, and YouTube, plus wherever else they may listen to their podcasts.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The #1 Place for Podcasting News - Podnews Newsletter

Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!

Podnews

Let's explore the moral aspect of AI and the importance of maintaining human connection and authenticity in content creation.

Takeaways

• Maintaining human connection and authenticity is crucial in content creation, and AI should be used as a tool to enhance and streamline the process.
• Voice impersonation and the security of personal voices are valid concerns in an AI-driven world, and measures should be taken to protect creators and their content.
• Creators should be intentional in their content creation, focusing on their unique stories and expertise, and using AI to enhance their message rather than replace it.
• Platforms have a responsibility to ensure ethical use of AI and protect creators, but creators also have a role in understanding and mitigating the risks associated with AI. AI regulation is necessary to protect individuals and society from potential harm.
• Private companies, such as Apple and Spotify, should collaborate to address AI regulation collectively.
• Individuals face challenges in protecting themselves from AI, and government intervention is needed.
• AI tools, such as transcription services, can enhance accessibility and improve podcasting workflows.
• Video is not essential for podcasting success; audio-only podcasts can thrive.

Chapters

• 00:00 Sing along intro
• 00:13 Guest introductions
• 03:12 "Does AI Need Regulation in Podcasting?"
• 28:14 The Wave File
• 45:37 Stupid Stuff in Podcasting
• 48:12 The Flattering Ram
• 50:00 Wrapping up

Deirdre Tshien Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to get clients from your content! Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create repurposed content that converts. She is the creator of The Honey Trap Method, author of Honey Trap Marketing and host of the Win the Content Game. She is a 2023 Honoree of the 100 Women to KNOW in America. Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps expert entrepreneurs beat obscurity, amplify their message and build their movements! Deirdre's Facebook group Deirdre's Facebook page Deirdre on YouTube Deirdre's Website

Kattie Laur Kattie Laur is an award-winning, freelance podcast producer and writer based in Brantford, Ontario. She has a life-long love of public radio, and has been clinging to the podcasting space since 2013. As both a professional and independent podcast creator, Kattie’s insights have her keenly focused on making the Canadian podcasting ecosystem sustainable, equitable and world-renowned. Kattie writes the biweekly newsletter for the Canadian podcasting ecosystem, Pod the North. Pod the North’s regular readers include many media excutives from the likes of CBC Podcasts, Spotify and Apple Podcasts. She is currently also working on her debut podcast, Canardian, in association with her newsletter coming Spring 2024. @podthenorth on Instagram @PodKatt on Twitter Kattie on YouTube

In this episode, Mark, Danny, Joe Casabona, and Daniel J. Lewis discuss the future of Podcasting 2.0 and its impact on the podcasting industry.

They explore the challenges and benefits of implementing Podcasting 2.0 features, such as transcripts and chapter markers. The conversation also touches on the complexity of value for value in Podcasting 2.0 and the need for better app support.

Additionally, they discuss the importance of engagement and handling negative reviews in podcasting. The episode concludes with Danny's dream AI tool and a recommendation for the Knick Knack News podcast.

Takeaways

Podcasting 2.0 is an evolving movement that aims to improve the podcasting and podcast consumption experience for everyone.

Implementing Podcasting 2.0 features should be based on the goals and needs of individual podcasters and their audiences.

Reviews and ratings do not directly impact podcast rankings, but they can provide social proof and engagement opportunities.

Engaging with listeners and focusing on the positives is more important than dwelling on negative reviews.

App support for Podcasting 2.0 features is still limited, but the recent support from Apple is a positive sign for the future of the movement.

Chapters

• 00:00 Introduction
• 01:05 Introductions
• 04:40 Is Podcasting 2.0 pointless?
• 24:36 The Wave File
• 26:04 The Wonderfully Whimsical Podcasting Wishlist: Danny's fancy AI idea
• 28:19 The Flattering Ram: Knick Knack News from Daniel
• 30:53 Stupid Stuff in Podcasting: Reviews = rankings, argh!
• 38:14 Wrap up

Links to interesting things from this episode

• Knick Knack News - recommended by Daniel J. Lewis during The Flattering Ram segment!
• Is Podcasting 2.0 clear enough?
• Daniel J. Lewis and James Cridland Launch Podcasting2.org - Podcast Workflows
• Best Host for Podcasting 2.0
• Podcasting 2.0 - Making podcasts better for everyone!
• TrueFans | For The Fans™
• V4V - A New Way to Think about Value

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Pocasts, and YouTube, plus wherever else they may listen to their podcasts.

The podcast is also available at In & Around Podcasting.

Mentioned in this episode:

The #1 Place for Podcasting News - Podnews Newsletter

Podnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam...