Elizabeth welcomes Clara Sieg, founder and CEO of Loonen, the water brand behind the beautiful glass bottle that suddenly seems to be everywhere. After spending 15 years in venture capital, Clara began looking more closely at plastics and endocrine disruptors during an IVF journey. When she later became a mom and realized that water was the main ingredient in her daughter’s formula, that research became deeply personal and eventually inspired her to create Loonen.

In this conversation, Clara breaks down what is happening in the water category, from microplastics and forever chemicals to sourcing, filtration, mineral content, and packaging. She explains why spring water is not automatically cleaner, what to look for when choosing a home filtration system, and how Loonen tests its finished water for more than 350 contaminants before making the results publicly available. Clara also opens up about the brand’s rapid expansion, her shift from investor to operator, integrating work and family as a founder and new mom, and why the foundations of wellness can be much simpler than we make them.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Clara: Loonen | Clara’s LinkedIn

Mentioned:

Count Down by Shanna Swan

The Plastic Detox

ISLA Beauty

Good Weather Sunscreen

ALIGNE

Elizabeth welcomes Jake Cohen, New York Times bestselling cookbook author, recipe developer, and one of the most joyful voices in food today. Jake’s culinary journey began with a love of hospitality that led him from the Culinary Institute of America to restaurant kitchens, food media, and eventually to his bestselling cookbooks Jew-ish, I Could Nosh, and his new book, Dinner Party Animal.

In this conversation, Jake and Elizabeth talk about his favorite New York food spots, the lessons he learned working in professional kitchens, and the career pivots that helped him move from restaurants to food media to becoming a celebrated cookbook author. Jake shares how he thinks about ambition, creativity, manifestation, and taking time to recharge after three major book projects. He also opens up about his approach to hosting, why dinner parties do not need to feel stressful, and how food can become the conduit for connection, presence, and joy.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Jake Cohen: IG | Dinner Party Animal I Could Nosh | JEW-ISH

Mentioned:

Chirping Chicken

ABC Kitchen

Hani’s Bakery

Salad Freak

Tokin’ Chews

Elizabeth welcomes Robin Arzon - Peloton instructor, ultra-endurance athlete, bestselling author, entrepreneur, and creator of the Project Swagger podcast. Before becoming one of the most recognizable voices in wellness, Robin spent eight years as a corporate litigator in New York City, questioning whether feeling “just okay” was really the standard she wanted for her life.

Robin and Elizabeth dive into the mindset shift that took her from law to fitness, how tuning into flow state helped her redesign her career, and why she chose to feel “proudly tired” instead of simply exhausted. Robin also shares the daily rituals behind her intense training schedule, from sleep optimization and recovery to the plant-based, protein-packed staples and philosophy behind her new cookbook, Eat To Hustle, and explains why movement, sleep, and fuel remain her top three non‑negotiables for thriving.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Robin Arzon: IG | Project Swagger Podcast | Peloton | Eat To Hustle

Mentioned:

Amare

Rise311 Protein Powder

Fly Kitt

Dr. Idriss

Love on the Spectrum