Elizabeth welcomes Clara Sieg, founder and CEO of Loonen, the water brand behind the beautiful glass bottle that suddenly seems to be everywhere. After spending 15 years in venture capital, Clara began looking more closely at plastics and endocrine disruptors during an IVF journey. When she later became a mom and realized that water was the main ingredient in her daughter’s formula, that research became deeply personal and eventually inspired her to create Loonen.

In this conversation, Clara breaks down what is happening in the water category, from microplastics and forever chemicals to sourcing, filtration, mineral content, and packaging. She explains why spring water is not automatically cleaner, what to look for when choosing a home filtration system, and how Loonen tests its finished water for more than 350 contaminants before making the results publicly available. Clara also opens up about the brand’s rapid expansion, her shift from investor to operator, integrating work and family as a founder and new mom, and why the foundations of wellness can be much simpler than we make them.

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Clara: Loonen | Clara’s LinkedIn

Mentioned:

Count Down by Shanna Swan

The Plastic Detox

ISLA Beauty

Good Weather Sunscreen

ALIGNE

Elizabeth welcomes Jake Cohen, New York Times bestselling cookbook author, recipe developer, and one of the most joyful voices in food today. Jake’s culinary journey began with a love of hospitality that led him from the Culinary Institute of America to restaurant kitchens, food media, and eventually to his bestselling cookbooks Jew-ish, I Could Nosh, and his new book, Dinner Party Animal.

In this conversation, Jake and Elizabeth talk about his favorite New York food spots, the lessons he learned working in professional kitchens, and the career pivots that helped him move from restaurants to food media to becoming a celebrated cookbook author. Jake shares how he thinks about ambition, creativity, manifestation, and taking time to recharge after three major book projects. He also opens up about his approach to hosting, why dinner parties do not need to feel stressful, and how food can become the conduit for connection, presence, and joy.

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Jake Cohen: IG | Dinner Party Animal I Could Nosh | JEW-ISH

Mentioned:

Chirping Chicken

ABC Kitchen

Hani’s Bakery

Salad Freak

Tokin’ Chews

Elizabeth welcomes Robin Arzon - Peloton instructor, ultra-endurance athlete, bestselling author, entrepreneur, and creator of the Project Swagger podcast. Before becoming one of the most recognizable voices in wellness, Robin spent eight years as a corporate litigator in New York City, questioning whether feeling “just okay” was really the standard she wanted for her life.

Robin and Elizabeth dive into the mindset shift that took her from law to fitness, how tuning into flow state helped her redesign her career, and why she chose to feel “proudly tired” instead of simply exhausted. Robin also shares the daily rituals behind her intense training schedule, from sleep optimization and recovery to the plant-based, protein-packed staples and philosophy behind her new cookbook, Eat To Hustle, and explains why movement, sleep, and fuel remain her top three non‑negotiables for thriving.

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Robin Arzon: IG | Project Swagger Podcast | Peloton | Eat To Hustle

Mentioned:

Amare

Rise311 Protein Powder

Fly Kitt

Dr. Idriss

Love on the Spectrum

Meet Sabrina Rudin, founder of Spring Cafe Aspen and author of the new cookbook Healthy With a Side of Happy. Raised in a home where food came first, Sabrina grew up with a deep understanding of natural foods, nourishment, and the connection between what we eat and how we feel.

In this episode, Sabrina chats with Elizabeth about her early exposure to holistic living, how a season teaching snowboarding in Aspen eventually led her to open Spring Cafe, and what it has taken to build a restaurant that has become a beloved community staple. She also shares the story behind her cookbook, why she believes healthy food should feel abundant and joyful, and how staying connected to your why can open doors you never expected.

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Sabrina Rudin: Website | Healthy with a Side of Happy | Spring Cafe

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nutrient-dense product that tastes as good as it does good. In this episode, they chat with Elizabeth about how growing up barefoot on the farm shaped their values, why regenerative farming is the future of food, and how they went from hand-labeling yogurt in their 20s to selling over 6 million units. You’ll also hear how they balance sisterhood and business, why they refuse to follow food trends, and what’s next for this mission-driven brand. **This episode was published in April 2025.**

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Painterland Sisters Yogurt: Website

Mentioned:

evanhealy

Fishwives

This week, Elizabeth sits down with Camilla Marcus, chef, entrepreneur, activist, author, and mom for a conversation about food, leadership, and what it really means to build a life rooted in joy and intention. Drawing from her California roots and deep connection to hospitality, Camilla shares how food became one of her earliest ways of understanding people, culture, and care, and how that perspective eventually shaped everything from her restaurant career to founding west~bourne.

They chat about what regenerative agriculture actually means, why it matters for both personal wellness and the future of our food system, and why the most powerful changes often start with small, everyday choices. Camilla explains why flavor is non-negotiable, how soil health impacts nutrient density, and why supporting regenerative farmers is one of the most meaningful things we can do for the planet and our bodies. She also opens up about building a business through the lens of hospitality, checking your ego at the door, and learning to gear your life toward what brings real energy and joy. Camilla also teases a few favorite new recipes from her new cookbook, My Regenerative Kitchen!

Episodes Here

Camilla: IG | west~bourne | My Regenerative Kitchen

Mentioned:

Blueland

Koala Eco

Aspire with Emma Grede

Losing My Virginity

Alison Roman Books

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It’s all about good, clean, fun this week as Elizabeth welcomes Amy Liu, Founder and CEO of Tower 28, a fast growing make up and skin care company that is also 100% clean, vegan and dermatologist/allergist tested. Amy first shares how her experience at huge brands in the beauty industry like L’Oreal and Smashbox shaped her as a founder today. She talks about how she got the confidence at 40 years old to launch Tower 28, with some help from great friends and a strong team along the way. Amy touches upon a few of the viral moments that made Tower 28’s products like their lip oils and SOS sprays popular, her “we’ve made it” moment of getting in Sephora, her own struggle with eczema and how Tower 28 products have helped her heal, and what makes Tower 28’s mission and ingredients stand out in world of beauty. Published January 2024.

Discount Code: Enter Code” LivePurely15” for 15% off Tower 28

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Amy: Tower 28 | IG

Mentioned:

National Eczema Association

Stanley Cup

The Psychology of Money

The Morgan Housel podcast

This week, Elizabeth sits down with Chelsea Parke Kramer, founder of Parke, the effortlessly cool denim and elevated basics brand you’ve likely seen all over your feed. Chelsea shares how a chance discovery of vintage Levi’s at a Miami farmers market became the spark for Parke, and how reworked men’s jeans grew into a fast-moving, community-driven fashion brand. They dive into what it really looks like to build community both online and in real life, from TikTok storytelling to IRL pop-ups and meetups. Chelsea opens up about trusting your gut as a young founder, growing from a scrappy startup to a 20-person team, and the systems and support that made scaling possible. She also talks about how her background as a college athlete shapes her discipline today, and why movement is a non-negotiable for staying grounded through the highs and lows of entrepreneurship. If you’re building something, or thinking about taking that first scary step, this conversation will leave you feeling inspired and a little braver.

Episodes Here

Chelsea: Parke

Mentioned:

Mimi Yoga

Emma Yoga

Fuze House

The Standard Spa

BareFaced Toning Pads

Crown Affair Dry Shampoo

Roller Rabbit

The Wellness Process

Say Hi To Elizabeth and Purely Elizabeth:

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