What has changed in the process of brand building over the period of time? How has
D2C product marketing been adapting to media evolution? What is an effective marketing
model for a successful brand?
In Episode 8 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Anil
Viswanathan, Vice President – Marketing at Mondelez India speaks about how data and technology are ushering in a new way of building brands, the effective marketing modules for marketers and the future of the D2C market.
Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand & Category Marketing, Strategy and New Business Development. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolate and Biscuits. One of his achievements, amongst many others, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil and South Africa.

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