• Private Label Podcast - Ep 27

  • Mar 22 2024
  • Length: 9 mins
  • Podcast
Private Label Podcast - Ep 27 cover art

Private Label Podcast - Ep 27

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  • Summary

  • In episode 27 of our series, Paul and Rob take an insightful look into the role of eye-catching product imagery. They explain the concept of the 'Digital Shelf Space', illustrating how captivating visuals are to eCommerce business what enticing window displays are to physical stores. The duo highlight the vital role of high-quality, professional imagery in evoking customer interest and shaping their interaction with online products. They unravel the craft of visual representation which means more than just showcasing the product. How can you make your product irresistible amidst ways of similar items is all explained.


    Additionally, they share how expert photography can differentiate your product by creating a unique visual identity which is complemented by the overall listing quality. Lastly, Paul and Rob touch base on the need for consistency and maintaining high standards even in marketplaces with less competition. This episode presents an excellent exposition of using appealing visuals for greater visibility and increased conversions in the tough competitive eCommerce environment.


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