Showing results for "Alexander" in Marketing & Sales

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

this is my podcast

This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer ...

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through...

Im Podcast Marketing Minds werden die intelligentesten und brillantesten Marketer und Unternehmer interviewt und analysiert. Es geht darum, die spannendsten Persönlichkeiten und Cases zu verstehen, kritisch ihre Handlungen und Erfolge zu hinterfragen und sie in der Tiefe zu analysieren. Ich möchte die Vorgehensweisen, Frameworks und Denkmuster meiner Gäste herausarbeiten, um den dahinterliegenden Grund für den Erfolg sichtbar zu machen, damit auch jeder Zuhörer etwas für sich und ihr Unternehmen übernehmen kann. In jeder Folge wird auf ein Spezialthema eingegangen, und die Genie-Zone ...

Dieses Buch ist kein gewöhnlicher Marketing-Ratgeber, sondern entführt die Leser in die Kunst des Storytellings. Denn auch in der Geschäftswelt sind Geschichten in der Lage, Menschen zu fesseln, zu bewegen und in ihren Bann zu ziehen. So können Unternehmer durch praxisnahe Beispiele und eine detaillierte Schritt-für-Schritt-Anleitung sofort in die Umsetzung gehen und ihre eigene Erfolgsgeschichte schreiben.

Hustle and Glow Podcast is about the entrepreneurial journey. Being your best self with an online or small business is always challenging and exciting. In our new unapologetic approach with people, planet, and profit in mind, we discuss social changes affecting the new way of social media marketing. Together we rise up in empowerment and entrepreneurialism activism. This is Hustle and Glow with Francesca Alexander

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Stories and strategies from brilliant business minds to help new and aspiring directors bring their best self to the boardroom

Der Podcast „Der Weg zum erfolgreichen Finanzunternehmer“ mit Alexander Wehner ist für alle Finanzberater, Versicherungsvermittler und Baufinanzierer, die ihr Unternehmen auf 6- und 7-stellige Provisionserlöse bringen möchten. Die Finanzdienstleistungsbranche befindet sich zurzeit in einem massiven Umbruch. Durch Digitalisierung, Regulierungen und ein hohes Durchschnittsalter der Finanzberater wird die Anzahl der Vermittler in Zukunft rasant abnehmen. Dadurch werden mehr Marktanteile frei, die Du Dir sichern kannst. Du lernst in diesem Podcast wie Du planbar hochwertige Kunden gewinnst,...

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

Accelerating digital sales and digital transformation. Join me and my guests as we try and unravel what the digital world means for sales and marketing in the 21st Century. Thank you for taking the time to listen.

Bernhard Fischer-Appelts neuestes (Hör-)Buch enthüllt die modernsten Mechanismen des Brandings und entwickelt eine Denkweise zu Marken, die über das übliche Werberlatein weit hinausgeht und die signalhafte Wirkung von Marken in den Mittelpunkt stellt. Mit praktischen Werkzeugen ausgestattet, ermöglicht das (Hör-)Buch, die affektiven Aspekte und die gesellschaftlich-kulturellen Kontexte einer Marke zu erkennen, zu verstehen und strategisch zu nutzen.

The Paper Trail is where stories leap off the page and into your ears. Hosted by January Alexander, publisher of Lebanon City Lifestyle, this podcast is a heartfelt extension of the magazine—expanding, deepening, and bringing to life the local stories that matter.Inspired by a meaningful design career and a mentor who believed in the power of legacy, The Paper Trail is about more than content—it’s about connection. You’ll hear from inspiring leaders, local business owners, and the voices shaping our community, all woven together with purpose, beauty, and heart.From page to podcast, we...

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

Kommunikation und Markenführung. Brandmanagement und Journalismus. Die beiden Autoren haben ihre Erfahrungen und ihr Wissen aus völlig unterschiedlichen Bereichen zusammengeführt und in Forschung und Praxis weiterentwickelt, getestet und angewendet. Entstanden ist so die "Strategische Markenführung redaktioneller Prägung". Unternehmen können mittels ihrer Marke führen und durch sie mit ihrer jeweiligen Zielgruppe in engem Kontakt bleiben. Reputation wird aufgebaut und gepflegt - als nachhaltiger Wert.

No podcast do Blog Semântico, Alexander Rodrigues Silva, especialista em SEO Semântico com mais de duas décadas de experiência e formação em Biblioteconomia, apresenta resumos dos seus artigos, criado com ajuda do NotebookLM do Google. Descubra como a IA potencializa insights sobre taxonomias, ontologias e a revolução da busca, conectando o futuro do SEO às Ciências da Informação. Uma visão aprofundada para otimizar a informação na Web.

In the Semantic SEO Blog podcast, Alexander Rodrigues Silva, a Semantic SEO expert with over two decades of experience and a background in Library Science, presents AI-generated summaries of his articles made with Google's NotebookLM. Discover how AI enhances insights into taxonomies, ontologies, and the search revolution, connecting the future of SEO to Information Science—an in-depth perspective on optimizing information on the Web.