Showing results for "Audio Culture" in Marketing

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Join Mike Smith, local storyteller, entrepreneur, and founder of The Bay, alongside the Booey Boys, live from the 93.7 The Ticket studio for Culture and Coffee. The conversation centers on culture, creativity, and empowering youth in the Lincoln area while The Mill comes alive as a skate park where local skaters shred, connect, and build community.

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Your regular dose of workplace insight: elevate standards, spark belonging, and make work feel brilliantly human. Where workplace experience, service excellence and culture collide. Hosted by Tristan Kelly and Mike Galea, each episode blends honest conversation, practical insights, and real-world stories from the front lines of workplaces, facilities, and real estate. Expect behavioural science, leadership lessons, customer experience thinking and “steal-this” ideas you can use straight away. Plus guest interviews with people who are shaping how work feels, not just how it functions. If ...

Duftmarketing Talk ist der Podcast über Strategien, Stories und die Kunst der Raumbeduftung. Seit über 25 Jahren beschäftigen wir uns mit der Frage, wie Düfte Räume, Marken und Menschen beeinflussen. Wir sprechen über echte Praxisbeispiele, überraschende Effekte und darüber, warum Duft oft stärker wirkt als Worte. Für alle, die Marketing neu denken wollen – sinnlich, strategisch und wirksam.

Der Value Branding Podcast ist für Unternehmer, Selbstständige und Personal Brands, die keine Lust mehr auf leeres Marketing, austauschbare Bilder und unpassende Geschäftsbeziehungen haben. In diesem Podcast geht es darum, Vertrauen aufzubauen, die richtigen Kunden anzuziehen und Werte sichtbar zu machen. Nnicht durch laute Positionierung oder Algorithmen-Tricks, sondern durch ein klares Selbstbild und psychologisch saubere Außenwirkung. Dennis Seiter verbindet Praxis aus der Arbeit mit etablierten Unternehmern und Personal Brands mit Erkenntnissen aus Wahrnehmungspsychologie, ...

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

ラジオをこよなく愛し、みずから書いた企画書が通り番組MCになった謎のラジオパーソナリティTad Mitani（某企業の社長という噂も･･･？）。企業経営者をはじめ、クリエイターやデザイナー、行政・教育分野の方々まで多彩なゲストを迎え、独自の視点でトークを深掘りする北陸放送（MRO）のラジオ番組「Tad Mitani’s Innovation Now」を、ポッドキャストでも配信します！

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

Read by the author. A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In...

A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization.

Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? Find out.