Showing results for "Digital Business" in History & Theory

The Day the Chariot Moved is a tribute to people who make permanent change happen in one lifetime. A unique book on the imperatives for institutional leadership that is relevant across sectors, it humanizes the development agenda for policymakers in the government. It makes change agents from...

Brought to you by Penguin. This Penguin Classic is performed by Arinzé Kene, writer and performer of Olivier Award nominated Misty, and also known for his roles in Youngers, Informer and Eastenders. This definitive recording includes an Introduction by Gareth Stedman Jones. The Communist...

Every Prime Minister of independent India has guided, if not personally overseen, one prized portfolio: technology. If, in the early years, Nehru and his scientist-advisors retained an iron grip on it, subsequent governments created a bureaucracy that managed everything from the country's crown...

In his stunning memoir, Confessions of an Economic Hit Man, John Perkins detailed his former role as an "economic hit man" in the international corporate skulduggery of a de facto American Empire. Now Perkins zeroes in on hot spots around the world, drawing on interviews to examine the current...

The New York Times bestselling author of Woke Inc. and a 2024 presidential candidate makes the case that the essence of true American identity is to pursue excellence unapologetically and reject victimhood culture. Hardship is now equated with victimhood. Outward displays of vulnerability in...

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

'Fuel for the post-Christmas lunch argument' Financial Times Death and taxes are our inevitable fate. We've been told this since the beginning of civilisation. But what if we stopped to question our antiquated system? Is it fair? And is it capable of serving the needs of our rapidly-changing...

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Perhaps one of the most influential and controversial books in history, Machiavelli’s The Prince raises issues that are still debated centuries after its publication. The theories he developed in The Prince were derived from his observation of the successes and failures of the ruling class. The Prince was designed as a practical guide for newly appointed rulers and is required reading for all persons in a position of authority who strive for grandeur in business and politics.

The Art of War is an ancient Chinese military treatise dating from the fifth century BCE). The work, attributed to the ancient Chinese military strategist Sun Tzu (Sunzi), comprises 13 chapters, each devoted to an aspect of warfare and its application to military tactics and strategy. It contains a detailed analysis of the Chinese military, from weapons and strategy to rank and discipline as well as the importance of intelligence and espionage in war.

“Contravening conventional wisdom, Zelizer offers a spirited defense of parties and partisanship.” —Frances Lee, Princeton University Partisanship is a dirty word in American politics. If there is one issue on which almost everyone in our divided country seems to agree, it’s the belief...

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

This fascinating three-thousand-year history of the census traces the making of the modern survey and explores its political power in the age of big data and surveillance. In April 2020, the United States will embark on what has been called "the largest peacetime mobilization in American...

Brought to you by Penguin. The idea that people are basically driven by individualism and economic incentives, and that prosperity and good societies come from top-down leadership, has dominated politics for the last thirty years (from some perspectives, much longer). This book shows that the...

The daughter of Robert F. Kennedy shares personal remembrances of her father and through conversations with politicians, media personalities, celebrities and leaders, explores the influence that he continues to have on the issues at the heart of America's identity. Robert F. Kennedy staunchly...

NATIONAL BESTSELLER Antitrust enforcement is one of the most pressing issues facing America today—and Amy Klobuchar, the widely respected senior senator from Minnesota, is leading the charge. This fascinating history of the antitrust movement shows us what led to the present moment and...

In the spirit of Machiavelli's classic work on statecraft and government, Dick Morris, the modern equivalent of confidante and consigliere to the head of state, explains how to succeed and win when navigating the corridors of contemporary power.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.