Showing results for "Global Marketing Management" in All Categories

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn ...

The Global Student Marketing Podcast is brought to you by IDP Connect, the world leader in student recruitment. Using our global expertise, data-driven insights, and trusted human connections, we bring you the best information to help keep you informed and able to advance your institution. IDP Connect - Experts by your side.

Agile marketing expert John Cass shares insights, interviews, and more about the state of agile marketing from around the world.

Global success stories and the strategies you need to know. Organizations are leveraging the global marketplace more now than ever. Join us to hear stories, interviews and strategies surrounding international hiring, operations, marketing, and fund raising. When US based companies broaden their reach internationally, there are key factors to consider relating to global fluency, global talent, marketing abroad, and compliance. Hosted by Warren Spiwak

Created by the team that brought you the breakthrough series of events and business community known as the Global e-Commerce Leaders Forum or GELF, get ready for an all-new season and reset of the Global e-Commerce Leaders podcast! Together, GELF founders and global business thought leaders Jim Okamura & Scott Silverman, along with host, retail and e-commerce veteran Michael LeBlanc, bring you insightful & globally oriented episodes featuring the most influential leaders and innovative companies laser focussed 100% on international growth among consumer brands, retailers and the ecosystem ...

Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges.

At HyperCustom we are obsessed about the world of customized products and service experiences and we truly believe that customization, no matter if you are a small manufacturer or global brand, will represent the bright future of e-commerce. Time has come! We will talk with people around the globe from various businesses, global brands, sports, lifestyle, media and science about their very own perspective on customization. HyperCustom ist hosted by Christian Möhring, CEO & Founder of madeone, who has a rich expertise in managing digital business models for world’s leading consumer brands. ...

Browse all our current episodes, as well as pre-register for upcoming podcasts as we’re joined by eCommerce experts spanning a variety of interesting backgrounds. Plug in at your leisure for the latest thought leadership topics for your eCommerce brand to help you keep abreast of the industry and pick up those all important marginal gains to help you continue to grow! Find out more at https://www.segmentify.com/ecommerce-growth-show

PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local ...

The CQ for Global Leaders Show provides strategies to support effective global leaders to manage, work and lead successfully across cultures, distance and time zones.

With this podcast expect a lot of fun and a little bit of swearing. Additionally, you can expect a far-reaching conversation with brand owners, agency owners & industry experts across the suite of deliverables (Mindset, Human Performance, Product, Supply Chain & Logistics, Brand, Ecom Infrastructure, Content, Marketing, Human Resources, financial & administrative) required to rapidly scale DTC E-Commerce brands globally. I'm Simo, your host. I love ya.... now let's make some money.

In association with S&P Global Market Intelligence Global Custodian. Hosted on Acast. See acast.com/privacy for more information.