Showing results for "Handbook" in Business & Careers

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Mental Toughness Handbook: Building Resilience and Mental Strength by Damon Zahariades offers practical strategies for developing mental toughness and resilience. This guide helps readers strengthen their mental capacity to face challenges, overcome adversity, and maintain emotional stability under pressure. It’s ideal for anyone seeking to improve their focus, perseverance, and personal strength.

Today's workplaces are dynamic, so it shouldn't surprise anyone that tension can develop quickly and ruinously. The Essential Workplace Conflict Handbook is the ideal resource for anyone ready to confront conflict at work rather than run from it. Managed correctly, conflict can be a positive source of innovation and creativity.

Whether you're a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes: a direct report's anxious questions, your boss's last-minute assignment of an important presentation, or a blank business case staring you in the face. To reach your full potential in these situations, you need to master a new set of business and personal skills.

Peter T. Coleman, Morton Deutsch, and Eric C. Marcus present their classic guide to resolving conflict.

Are you looking after yourself? For so for many of us, with so much to do and think about, self care - taking care of our mental, emotional, and physical health and well-being - often falls by the wayside. The Self-Care Handbook equips you to make positive, helpful choices for incorporating self-care into your life. It explains how to take responsibility for your own well being and provides ideas and practical advice on how you can better look after yourself.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family.

Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.

Decision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI is the next step in the evolution of AI. Many software vendors offer DI solutions today, as they help organizations implement their evidence-based or data-driven decision strategies. But until now, there has been little practical guidance for organizations to formalize decision making and integrate their decisions with data. With this book, authors L. Y. Pratt and N. E. Malcolm fill this gap.

The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.

The Workplace Handbook by Mintly.

Most audiobooks on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of applied journalism in simple language. It provides step-by-step instructions to develop skills in the field.

The Product Handbook is a practical show for product manager interview prep and day-to-day skills. Learn frameworks, product sense, metrics, estimation, prioritization, A/B testing, and strategy. Episodes explore case-style topics, roadmaps, and stakeholder communication across startups and big tech. Built for aspiring product managers through senior leaders.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

This award-winning and best-selling business handbook for digital transformation is now fully updated and expanded with the latest research and new case studies! Over the last five years, The DevOps Handbook has been the definitive guide for taking the successes laid out in the best-selling The Phoenix Project and applying them in any organization. Now, with this fully updated and expanded edition, it’s time to take DevOps out of the IT department and apply it across the full business.

Imagine boldly facing any challenge that comes your way. Imagine confronting any problem you run into and resolving it with confidence. Imagine being 100 percent certain that you can handle any setback life throws at you. The Mental Toughness Handbook is a step-by-step training program for toughening your mind against adversity. You'll discover how to handle pressure, control your impulses, and endure the emotional distress that accompany misfortune.

Why do all modern managers do the same bizarre things? Are these methods taught in business schools? Do managers learn by watching more experienced managers? Is it the result of mentoring? None of the above! Every manager learns from the same source: Dogbert's Top Secret Management Handbook...

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Whether you're a small business owner, a manager in a business without an HR department, or even a seasoned HR professional, The Essential HR Handbook will help you handle any personnel problem - from onboarding to outplacement - quickly and easily. This fully updated 10th anniversary edition is packed with information, tools, checklists, sample forms, and timely tips to guide you through the maze of personnel issues in today's complex business environment.