Showing results for "Human" in Marketing

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

In a world saturated with digital noise, standing out isn't about being the loudest—it's about being the most memorable. "The Green Shoes Method" presents a marketing strategy focused on cultivating genuine human connection to build an enduring, top-of-mind brand. Tired of fleeting trends and impersonal automation? Let Emanuel Green, The Man in the Green Shoes, guide you.

Una conversación directa con quienes mueven el marketing de las marcas más poderosas: Un podcast de entrevistas íntimas con quienes lideran el marketing de las marcas más relevantes de Iberoamérica. Aquí no se habla de marketing. Se habla con quienes toman decisiones multimillonarias: CMOs, VPs y Heads of Marketing que definen el destino de sus empresas y las tendencias de toda una industria. Cada episodio revela su lado más humano: sus miedos, sus momentos de transformación y las decisiones que marcaron su camino profesional.

Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing. Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important. Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing to the the 95% and how to get your audience to know, like and trust you.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

لطالما أحببت لغة التصميم؛ الفن والإبداع والابتكار والاهتمام بالتفاصيل. التصميم هو إحدى اللغات العالمية القليلة القادرة على استحضار مجموعة كاملة من المشاعر دون استخدام كلمة واحدة. التصميم الجيد هو أيضًا عمل جيد. يمكن للتصميم مساعدتنا في العثور على طرق جديدة وأكثر قوة لجعل المؤسسات أكثر ديناميكية، وإشراك الأشخاص والشركاء، وإثارة خيالهم. الشركة التي يقودها التصميم هي بحكم تعريفها شركة ابتكارية تركز على الإنسان.

Behind every scalable metric…is a human story no dashboard can tell. This is Humans Behind The Metrics. I’m Charlene Ormo — SaaS Growth Architect, founder of LEADX Media (the company behind this podcast), and your host. This podcast is where we pull back the curtain on SaaS growth — not through polished case studies or fancy funnel breakdowns (although we will have those too)… but through the real, raw stories of the people behind it all. The missed targets. The late-night pivots. The identity shifts. The moments that nearly broke them — and the ones that rebuilt them. If you’ve ...

Humans & Brands is a podcast that understands how connected work and life are, and that building a career is just as personal as it is professional. Hosted by Lauren Douglass, a marketer and founder of the thought leadership agency Reverve, the show features conversations with people who are brands, work in brands, or build brands, about the journey of work and life. The goal is that no listener should have to navigate the journey alone. These conversations are a chance to learn what leaders have been through; from the wins to the falls, and the questions that don’t make it onto resumes. ...

Want to understand how AI and automation are revolutionizing marketing? "The Human Algorithm" is your guide to navigating the future of marketing. We delve into the latest trends in digital marketing, influencer strategies, and AI-powered tools, giving you the knowledge and insights to connect with your audience on a deeper level and achieve unprecedented growth.

As the world faces unprecedented changes, the way brands stage their communication should resemble human traits, such as empathy and fragility. A shift that is necessary for building a new way of conceiving commerce: more sustainable, aware, human. A podcast by Human Brands Observatory, a project by No Panic & Act, with the voice of Axelina Gunnarsson. Visit www.human-brands.org

Chi l'ha detto che Dante non avrebbe potuto essere il Direttore Marketing di Tesla, o che Brunelleschi non avrebbe fatto l'Art Director per Balenciaga? "Human Marketer" è il podcast in cui il fascino immortale dei classici incontra l'innovativo mondo del marketing! Preparati a partire per un viaggio unico che svela come la saggezza dei maestri del passato possa illuminare e rivoluzionare le strategie di marketing di oggi. Ogni episodio è un'avventura ricca di insight, aneddoti e riflessioni, pensata per chi è pronto a guardare oltre i numeri e scoprire l'animo umano dietro il digitale.

On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

Author of book: " Building brands with soul - A CMO's journey to humanizing growth and creating lasting impact", a global CMO of two decades, chats with CEOs, CMOs, Board Directors, entrepreneurs and agency leaders - on the topic - "leadership with soul". The conversation will talk about these amazing leaders own journey of leading and building business/brands with soul in their own speciality area with actionable tips.

Exploring the intersection of technology and human behavior. Starting with a central question, we'll explore how innovative tech solves critical business problems by leveraging and enhancing user behavior. Tune in to uncover the future of human-centered design and intelligent solutions, one episode at a time.

In a world captivated by AI, let's celebrate the power of human creativity. Welcome to "Content with Humans," an engaging video series hosted by Leonie Seysan from content marketing agency Article Writers Australia. Join us for insightful interviews with individuals in the content marketing industry, from videographers to SEO experts and content translators.In each episode, we'll discuss content marketing, share expert insights, and have candid conversations about life, work, and everything in between.Whether you're a marketing manager or a business owner interested in marketing, "Content ...