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Data. It's the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job. With the latest edition of this introductory guide, author Alan Beaulieu helps developers get up to speed with SQL fundamentals for writing database applications, performing administrative tasks, and generating reports. You'll find new chapters on SQL and big data, analytic functions, and working with very large databases.

In our age of accelerating progress in so many fields, it’s easy to lose sight of the underlying innovation that makes the data analytics revolution possible. These 24 lectures introduce you to the key concepts, methods, and accomplishments of this versatile approach to problem solving. You need no expertise in mathematics to follow this exciting story. Tim Chartier, professor of mathematics and computer science, explains the basic computational techniques used in data analytics, but his focus is on how these ideas are applied and the amazing results they achieve.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

With the world going remote, and data science following along, you can start and pursue a career in data right here, right now. How do I start? What do I need to know? What is data analytics? I'm sure one, if not all, of these questions have run through your mind. Well, the answer is data literacy: the ability to read, understand, and communicate data into information. Building a solid foundation of practical knowledge is the first step to being successful in data. From there, you can finally decide what direction you should go in and start gaining the required knowledge.