Showing results for "Marketing" in Biographies & Memoirs

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Life Changing Advices (Must Listen!!) from 21st Century Billionaire's like Elon Musk, Jeff Bezos, Bill Gates, Mark Zuckerberg, Ratan Tata and so on at Clumsy Entrepreneur Podcast.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later...

Papperskriget är en podd om vad som händer när samhällets system inte håller ihop och ansvaret hamnar hos människor.I podden möter jag tre olika typer av gäster: 1. Berättelser från vardagenFöräldrar, anhöriga och personer med egen erfarenhet av funktionsnedsättning delar med sig av sina liv. Lyssnaren får ta del av hur vardagen med skola, vård, myndigheter och stödssystem faktiskt upplevs när man befinner sig utanför normen, bortom beslut, riktlinjer och goda intentioner.2. SamhällsperspektivetExperter inom funktionsrätt, politik och samhällsutveckling sätter de ...

Hosts Rishad Tobaccowala and Drew Ianni are Reinventing Leadership in Chaotic Times and will feature conversations with the most fearless leaders in business and tech about what they’ve had to unlearn to succeed again in a world where the future no longer fits old rules.

Jean-Remy von Matt ist der kreative Kopf von Deutschland bekanntester Werbeagentur Jung von Matt. Als Werber und Texter war er immer gefordert zu verdichten. Jetzt erzählt er in originellen und erhellenden Anekdoten, wo und wie er Kreativität gelebt und erlebt hat. Das erste Hörbuch, das von Anfang bis Ende immer schlechter wird – mit Vorsatz. Wer früh abschaltet, hat also das Beste gehört. Vielleicht. Oder auch nicht. Ungekürzt gelesen von Julian Horeyseck und mit einem Vor- und Nachwort des Autors Jean-Remy von Matt.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Welcome to Affiliate Marketing After 40 - the podcast for midlife misfits, late bloomers, and everyday rebels who are ready to rewrite the rules, reclaim their freedom, and build an honest online income without the hype. If you’ve followed society’s "rules" - study hard, work harder, raise a family - only to find yourself in midlife wondering “Is this really it?”, you’re in the right place. After being medically retired from a career in a maximum-security prison (yep, really), I turned to affiliate marketing as a path to freedom. I’m not here to pretend I’ve ‘made it’ - I'm ...

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world’s largest emerging market. Unleash Different reveals how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment - in this case, the disability market.

すでに、Kindle出版されている方。今、Kindle本を書こうとしている方。「Kindle出版って、時給にするといくらだろう」と、考えたことはありますか？ 結論から言うと、収益も作業時間も安定しないKindle作業に、時給なんかない。じゃあ、自分の実績から計算し、実態に近い「時給」を出そう！そう考え、まとめたのが、この本です。 Kindle出版し、1ヶ月目の時給を計算してみると…たったの49円。

As CEO and founder of the Location Group in Zürich, Marc-Christian Riebe has been making the news for quite some time. His hard-hitting research publications, provocative way with words, and easy-going style have all thrust him into the limelight. But this prominent real estate expert also has a storied past full of ups and downs. He knows how the worldwide market for luxury brands works.

John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

In the aftermath of World War II, Germany lay in ruins—its cities bombed, its people starving, its identity fractured. In German Autumn, Swedish journalist Stig Dagerman delivers a raw and unfiltered account of life in occupied Germany during the fall of 1946.

Welcome to The Marketing Journal, a podcast diary of all the business, life, and marketing lessons I've learned over the last two decades as an entrepreneur, marketer, and agency founder.From building my first production company to transitioning to coaching and coming full circle in launching my agency, This is a collection of the most impactful, hardest lessons I've ever had to learn. I have the battle scars to prove it.In this podcast, nothing is off the table. From how I built authority as an expert in my field to how I generate leads and structure my sales process to managing my team and ...