Showing results for "Marketing" in Arts & Entertainment

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Welcome to your personal branding transformation. This book isn't simply about creating a polished online profile; it's about understanding and leveraging the power of your unique identity to achieve your professional and personal goals. In a world saturated with information and competition, standing out requires more than just talent and hard work; it demands a strategic approach to cultivating your personal brand.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!

Create Cool Sh*t Podcast is for builders, brand thinkers, and creative operators who are done with copy-paste marketing advice and cookie-cutter careers.This show goes inside the real process of building brands, hiring talent, and making work that actually stands out in a sea of sameness. We talk about taste, judgment, originality, and why proof of work beats bullet points every time. From trend analysis and content strategy to hiring without resumes and building personal brands that open doors — nothing is theoretical.You’ll hear the messy thinking behind ideas that land, the debates ...

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Successful working actors need to be great at personal branding, networking, marketing and selling themselves. AND successful entrepreneurs need to be great at personal branding, networking, marketing and selling themselves. Each episode features advice from successful working actors in Hollywood for today’s entrepreneurs. If they can make it in Hollywood you can make it as an entrepreneur!

THE PREMIUM WAY is a podcast about the psychology, standards, and identity behind true premium brands. Hosted by Yasmin Breden, this space explores what actually creates demand, authority, and cultural relevance — beyond aesthetics, tactics, or surface-level branding. You’ll learn why premium is not created through visuals alone, but through clarity, leadership, and the ability to normalize a higher standard — and how aesthetics, perception, and substance work together to position you as someone people trust, respect, and choose. This podcast is for founders, creatives, leaders and ...

If you’ve ever sat in a meeting so absurd you looked around for a hidden camera just to ask, "Do y’all see this?" then this is the podcast for you. Welcome to Suit N Screen, the podcast that treats your favorite movies and TV shows like the ultimate corporate case studies.Hosted by Lady Ray—a television production veteran and strategic consultant—Suit N Screen breaks the fourth wall of the workplace. We don't just watch movies; we audit them. From the high-fashion power moves of Boomerang and The Gilded Age to the high-stakes decision-making in Solo Leveling and Jurassic Park, we ...

Welcome to Tom's Podcast: The AI Story Lens is a podcast for professional photographers who want to grow smarter, not louder. Hosted by Tom Haberman, CEO of Studio4Motion, the show explores how photographers use AI, storytelling, and scalable systems to build sustainable businesses, attract better clients, and create long-term leverage without burning out.Each episode breaks down real-world strategies behind photography business growth, modern marketing systems, and AI-powered workflows. From positioning and content to automation and decision-making, this podcast connects creative vision with...

DIE ZUKUNFT DES MARKETINGS? LESS OF THE SAME. Wir verbringen einen Großteil unseres Lebens online. Und doch ist das Internet kein inspirierender Ort mehr. Algorithmen, Feeds, Suchmaschinen und KI liefern uns vor allem eines: mehr vom Selben. Gleiche Meinungen, gleiche Ästhetiken, gleiche Narrative. Wir kuratieren uns unsere eigene Welt und verlieren dabei den Kontakt zu dem, was außerhalb unserer Blase liegt. Menschen werden zu Inseln. Marken auch. Dieser Podcast setzt genau hier an. Er seziert die Verinselung von Menschen, Medien und Marketing und stellt eine unbequeme Diagnose: Marketing ...

On Your Terms: Marketing Local Food is the go-to podcast for cottage bakers, food truck owners, and farmers market vendors who want to grow their local food business without the marketing overwhelm. Hosted by Bethany Archer, a former six-figure digital business owner turned cottage baker, each episode delivers digital marketing strategies that actually work for local food businesses - from getting found on Google and building email lists to using AI tools and creating sustainable growth. Whether you're just starting out or ready to scale, you'll get real talk, actionable advice, and the ...

I’ll be chatting to creative founders, agency advisors and all kinds of brilliant people. Sharing real stories and practical tools to help you design an agency that supports your life, not take it over. You’ll learn about unconventional agency models, incredible lifestyle agencies, and the choices you have to build your agency exactly on your terms. This isn’t a podcast about selling your agency - it’s a podcast about loving it.

Discover marketing and operations tips, tricks and tactics that you can start to implement today on how to successfully grow your restaurant business.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.