Showing results for "Marketing Management" in Advertising
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Story4
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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Overall1
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Performance1
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Story1
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release Date: 06-09-22
- Language: English
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₹820.00 or free with 30-day trial
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The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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Overall98
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Performance83
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Story82
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...
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Never thought this way
- By Ganga Narayan Das on 10-01-26
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release Date: 22-04-14
- Language: English
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₹1,361.00 or free with 30-day trial
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Written by: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, JJ Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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Overall17
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Performance15
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Story15
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...
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Don't waste your credit here trusting the 4.5 star
- By Ardent Shopper on 07-07-23
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, JJ Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release Date: 17-03-20
- Language: English
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₹1,789.00 or free with 30-day trial
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs and 1 min
- Unabridged
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Overall91
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Performance84
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Story84
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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One of the best books on Marketing
- By Siddharth on 19-02-24
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs and 1 min
- Release Date: 20-08-23
- Language: English
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₹668.00 or free with 30-day trial
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Written by: Damian Ryan
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Unabridged
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Overall12
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Performance8
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Story7
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.
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Amazing Insights into Digital world
- By Sanjiv on 19-08-19
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Understanding Digital Marketing
- Marketing Strategies for Engaging the Digital Generation
- Narrated by: James Langton
- Length: 16 hrs and 1 min
- Release Date: 29-01-19
- Language: English
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₹1,055.00 or free with 30-day trial
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Written by: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Unabridged
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Overall0
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Performance0
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Release Date: 27-01-13
- Language: English
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₹668.00 or free with 30-day trial
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Written by: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Overall12
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Performance9
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Story9
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Awesome book but resources links not working.
- By Gireesh C Samrat on 21-05-24
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Release Date: 29-11-18
- Language: English
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₹501.00 or free with 30-day trial
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Written by: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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Overall3
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Performance3
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Story3
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release Date: 07-05-24
- Language: English
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₹668.00 or free with 30-day trial
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Smarter, Faster, Cheaper
- Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
- Written by: David Sitemen Garland
- Narrated by: Erik Synnestvedt
- Length: 5 hrs and 59 mins
- Unabridged
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Overall0
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Performance0
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We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?
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Smarter, Faster, Cheaper
- Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
- Narrated by: Erik Synnestvedt
- Length: 5 hrs and 59 mins
- Release Date: 03-05-11
- Language: English
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₹656.00 or free with 30-day trial
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Strategic Advertising Management (6th Edition)
- Written by: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Overall1
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Performance1
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Story1
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Good Advertising strategies discussed
- By Zafar Haider on 20-11-23
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release Date: 31-12-21
- Language: English
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₹820.00 or free with 30-day trial
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Written by: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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Overall0
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Performance0
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release Date: 27-10-20
- Language: English
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₹375.00 or free with 30-day trial
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
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Overall1
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Performance1
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Release Date: 18-08-06
- Language: English
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₹492.00 or free with 30-day trial
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Platform
- Get Noticed in a Noisy World
- Written by: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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Overall0
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How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he...
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Platform
- Get Noticed in a Noisy World
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Release Date: 15-05-12
- Language: English
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₹1,646.00 or free with 30-day trial
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Written by: Jay Conrad Levinson
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Unabridged
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Overall1
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Performance1
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Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Release Date: 04-03-05
- Language: English
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₹398.00 or free with 30-day trial
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Storyscaping
- Stop Creating Ads, Start Creating Worlds
- Written by: Gaston Legorburu, Darren McColl
- Narrated by: Tim Andres Pabon
- Length: 5 hrs and 46 mins
- Unabridged
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Overall1
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Performance1
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Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.
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Storyscaping
- Stop Creating Ads, Start Creating Worlds
- Narrated by: Tim Andres Pabon
- Length: 5 hrs and 46 mins
- Release Date: 11-12-14
- Language: English
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₹656.00 or free with 30-day trial
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Written by: Ben McConnell, Jackie Huba
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Unabridged
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When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
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Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Release Date: 01-01-06
- Language: English
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₹702.00 or free with 30-day trial
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Written by: Neal Schaffer
- Narrated by: Stu Gray
- Length: 6 hrs and 36 mins
- Unabridged
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The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this...
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Narrated by: Stu Gray
- Length: 6 hrs and 36 mins
- Release Date: 17-03-20
- Language: English
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₹1,646.00 or free with 30-day trial
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Construyendo Marcas con Fans [Building Brands with Fans]
- Written by: Marcelo Borlando Marconi
- Narrated by: Jose Gregorio Quevedo
- Length: 4 hrs and 38 mins
- Unabridged
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En estos días, el marketing más rentable en el mundo es, sin lugar a dudas, convertir las marcas en íconos dignos de admiración. Aquellas que logren cautivar e involucrar a las personas para mantenerlas fieles, serán las triunfadoras en el complejo escenario competitivo actual. El resto se hundirá lentamente en el infierno de los Commodities. Pero ¿Cómo atraer a las personas para transformarlas en incondicionales nuestros? De eso se trata este audiolibro de convertir las marcas en referentes cargados de valor y a los clientes en devotos fans.
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Construyendo Marcas con Fans [Building Brands with Fans]
- Narrated by: Jose Gregorio Quevedo
- Length: 4 hrs and 38 mins
- Release Date: 23-10-20
- Language: spanish
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₹340.00 or free with 30-day trial
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The Contagious Commandments
- Ten Steps to Brand Bravery
- Written by: Paul Kemp-Robertson, Chris Barth
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Unabridged
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Overall1
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Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...
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The Contagious Commandments
- Ten Steps to Brand Bravery
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Release Date: 01-11-18
- Language: English
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₹683.00 or free with 30-day trial
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