Showing results for "Marketing and Smart Technologies" in All Categories

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results.This indispensable guide contains 21 powerful marketing ideas you can use immediately.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Worin besteht das Geheimnis hinter dem märchenhaften Aufstieg des chinesischen Vorzeigeunternehmens Alibaba? Ist es Jack Ma, sein schillernder Gründer, oder etwa ein besonderer Algorithmus? Ming Zeng verrät uns: Es ist die Strategie des Smart Business, das auf maschinellem Lernen, Algorithmen und künstlicher Intelligenz beruht. Ming Zeng legt dar, wie Alibaba neue Technologien dazu verwendet, das Entscheidungsverhalten zu verbessern und konkrete Handlungsschritte daraus abzuleiten.

"Smart Living and Technology" is a broad topic centered around the seamless integration of technology into our daily lives. Its aim is to elevate convenience, efficiency, and the overall quality of our daily experiences. This field covers a wide spectrum, including home automation, Internet of Things (IoT) devices, gadgets, and inventive technological solutions, all crafted to simplify our daily routines and foster greater connectivity. Whether your interest lies in the realm of smart homes, wearable tech, or the latest technological trends, this subject serves as a valuable resource offering ...

Buying for work can be just as easy as buying for home. When we share approaches and collaborate, it becomes even simpler. The Smart Business Buying Podcast speaks to purchasing professionals looking to stay informed on industry trends and solve challenging problems. Hear from industry experts and leaders as they share trends, stories, and tools for smarter purchasing.

Your membership, course, or program should be working better than this. You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale. That’s where this podcast comes in. Think of Build With Becky like a voice note from your smart friend to help you tweak your programs, get better student outcomes, and make more money along the way. You can expect practical strategies, real client stories, and zero B.S. advice. We’ll talk product strategy, member experience, ...

ControlTalk Now is the Podcast/video cast that the HVAC, Building Automation, and Smart Building Controls Professionals depend on for cutting-edge sales and marketing ideas, new products, technical tips, and Control News you can use! ControlTalk Now is a weekly video cast and podcast that features the best minds in HVAC, Building automation, and smart building controls. Eric Stromquist, the host of ControlTalk Now has been in the HVAC and building automation controls business for over 45 years. He spent 25 years in the field calling on and working with HVAC and building automation control pros...

The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Art of Smart - The Podcast! We're going on the road and behind the scenes are going to meet a lot of our suppliers. Feeling grateful to be in a position where we can go and catch up and in some cases meet some of our suppliers for the first time. We discuss the highs and lows of business, new product exclusives, the effect of COVID on the supply chain and get under the hood of the business, see their passion, discuss their products, meet some of the people and discuss their places! For some of them we have also done product videos or factory tours which will be available on our Youtube channel...

Die MEKmedia GmbH ist Experte für digitale Lösungen auf dem „Big Screen“. Seit 2007 entwickeln und realisieren wir erfolgreich Smart TV Apps für Marken und Medien und platzieren diese wirkungsvoll auf dem großen TV Screen. Wir machen Apps auf Connected TVs zu echten digitalen Erlebniswelten. Mit MEKmedia Smart Signage bieten wir eine smarte Lösung für Digital Signage-Anwendungen. Wir inszenieren aufmerksamkeitsstarke Markenwelten auf digitalen Displays am Point of Sale. Unsere interaktiven Touchlösungen ermöglichen neue Wege der Kundenansprache. Individuell zugeschnitten auf die ...

Ready to turn your Etsy shop into a powerhouse brand on Shopify? The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand. I don't believe in one-size-fits-all roadmaps. Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business. Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights. Whether you’re just opening your Shopify store or ...