Showing results for "Media" in Business Development

China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Whether you’re an entrepreneur or working for a company, you’re in business for yourself. You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying. In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Millions of subject-matter experts, functional leaders, requirements gatherers, and problem solvers have opportunities to influence every day. Instead, too often they merely respond to requests and take orders from their stakeholders. By not exercising their unknown superpower, they miss opportunities to break down silos, improve collaboration, and accelerate the best decisions for the organization. This book is designed to help people discover the most impactful approach to influencing without authority, coercion, manipulation or force.

The most innovative, current—and most importantly—proven ideas on how to become successful.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Accomplished venture capitalist and Space Capital founder Chad Anderson offers investors, entrepreneurs, and aspiring professionals powerful tools and information for understanding how space-based technologies have, and will continue to, transform enterprise, government, and consumer markets for decades to come.

Every country provides some form of direct cash transfer to people in need, and this provision of money reaches hundreds of millions of people worldwide. But these provisions are often accompanied by heated debates on whether and how such assistance should be provided. Seeking a way to better understand the current global debates on cash transfers, Timely Cash provides a historical overview of the concept.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Fit for Growth is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC's Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth.

Blighted is a powerful narrative about the decades-long decay and remarkable two-year reinvention of Summerdale, an aging apartment community located in one of Atlanta's grittiest corridors. Blighted unfolds in the voices of ruthless drug dealers, phantom tenants, fearless landlords, the working poor, educators, and visionary local leaders.

Cars are killing people and making the planet uninhabitable. Crashes take the lives of more than a million people each year. Air pollution linked to motor vehicles contributes to even more untimely deaths. Highways and unsafe streets have devastated cities, yet traffic congestion still swallows up countless hours. And carbon emissions from transportation are a key driver of climate change, which threatens to make the world unlivable. Why do we still worship at the altar of the car? How can we find alternatives that are healthier for the planet and ourselves?

Armed with the hands-on guidance in From Panic to Profit: Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle, companies of any size and in any industry can pivot from panic to profit in a 100-day turnaround using just four steps: set the goal, develop the strategy, build the structure, and launch the action plan. To set the stage for the four steps, this book first empowers leaders to replace their fear, uncertainty, and doubt with confidence from segment-by-segment insights into their business, its customers, its products, and its markets.

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing for Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit.

Tech For Good reveals how Fourth Industrial Revolution technologies will help solve the world's greatest challenges like climate change, biodiversity loss, inequality, and poverty. Tech For Good presents a unique perspective on how business can successfully apply advanced technologies in a purpose-driven manner while unlocking new markets and seizing business opportunities. Packed with seventy-five real-life business cases of companies from all over the world, this inspiring book unfolds a compelling narrative about how businesses commercially synergize technology and sustainability.

This book is about what Mark Carney has called "the social license for financial markets" and how it can point us toward a more sustainable future. Author David Rouch argues that what it reveals contrasts sharply with the usual portrayals of markets as places of unrestrained financial self-interest. Drawing attention to a more complex reality and the presence of justice-focused aspirations in finance can positively impact individual, institutional, and systemic behavior: change, not imposed by regulators, but emerging from the very substance of market relationships.