Showing results for "New Media" in New Business Enterprises

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

The most innovative, current—and most importantly—proven ideas on how to become successful.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.

Buying a Business for Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition. This book gives you step-by-step advice on all of that.

Drawing upon their experience founding more than 30 companies, authors Lars Tvede and Mads Faurholt share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team, and leave the competition behind.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

For decades, college has been the only respectable way to access the world of work, despite paralyzing tuition and a dire lack of practical skills that has left 40 percent of college graduates underemployed, unfulfilled, and struggling to repay student-loan debt. Fortunately, college is not America’s only option. In Apprentice Nation, education and workforce expert Ryan Craig explores how a modern apprenticeship system will allow students and job seekers to jumpstart their careers by learning while they earn.

It is a cold, hard fact of business life that most startups fail. Even many of those entrepreneurs who ultimately succeed have stories of personal challenges, unsuccessful companies, and difficulties along the way. The founders of TechStars, a mentorship-driven startup accelerator, have worked with entrepreneurs and companies over the past twenty-five years, and have seen a number of the same issues come up again and again.

Here are proven methods for building an online income stream. Maybe you dream of making money with an online business, but haven’t tried so far because you’d have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ.

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted - and revolutionized - industries.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

It's become an article of faith that American entrepreneurship is in trouble. The problems are many: lack of capital, too few entrepreneurial immigrants, excessive regulation, an aging population, slowing population growth, and rising student debt. But while experts across the country debate the causes and propose solutions, Scott Shane explains that the data just do not fit. Dismantling each of the most widely accepted theories in turn, he persuasively demonstrates that - while an evolving market is changing the nature of most startups - entrepreneurship is actually alive and well.

Sind Sie in Ihrem Job längst unzufrieden und ärgern sich seit Jahren mit mangelnder Wertschätzung, schlechter Führung oder langweiliger Arbeit herum? Wollen Sie sich vielleicht mit Ihrer persönlichen Leidenschaft ein zweites berufliches Standbein aufbauen? Reizt Sie die Vorstellung, keinem Vorgesetzten Folge leisten zu müssen und stattdessen endlich selbst gestalten zu können? Dann wagen Sie unter der kompetenten Anleitung dieses Ratgebers noch heute den Sprung in die Selbstständigkeit und gründen Sie ein Kleingewerbe genau nach Ihren Vorstellungen.

Längst ist der Lebensweg für viele Menschen nicht mehr so vorherseh- und planbar, wie es noch vor wenigen Jahrzehnten selbstverständlich war! Dennoch ist der allgemeine Irrglaube, ein Angestelltenverhältnis wäre besonders sicher, immer noch sehr stark verbreitet, wodurch viele Menschen vor alternativen Wegen zurückschrecken. Unternehmertum und Selbständigkeit müssen aber nicht zwangsläufig mit großen Risiken und Gefahren verbunden sein. Wenn Sie ein paar grundlegende Regeln beachten, dann können Sie Ihr Risiko bereits erheblich minimieren.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Unlock the world of Instagram theme pages and learn how to turn social media growth into real profits with How to Grow and Sell Instagram Theme Pages: Build Audiences Fast, Then Flip for Profit or Ad Revenue. Whether you are starting a side hustle or building a digital empire, this audiobook gives you a complete blueprint for growing, monetizing, and flipping Instagram accounts for income.