Showing results for "Problems" in Marketing & Sales

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas.

A fast-changing and unpredictable world demands leaders with this visionary mindset to navigate complexity and seize opportunities. Welcome to From Problems to Possibilities: Entrepreneurial Leadership in Action Presented by Babson College.Join us each episode as we spotlight inspiring entrepreneurial leaders and innovators from the Babson community and beyond. They’re shaping tomorrow’s world by addressing some of the world’s biggest challenges—like improving healthcare access, advancing sustainability, transforming media representation, and much more.Discover stories that will ...

Problem Solved, by Fastener, is a podcast that delves into the challenges facing publishers today and the innovative solutions being employed by industry experts to overcome them. Topics range from audience growth and monetization to new technologies and the evolving reading habits of consumers. Through candid conversations and practical advice, listeners gain valuable insights into the strategies, tactics, and tools that successful publishers are using to stay ahead of the curve.

Welcome to The Problem with B2B Marketing, the podcast for everyone working in B2B marketing and sales today. In each episode we tackle the issues keeping B2B CMOs up at night—from the biggest challenges to emerging threats. By talking to experts who have dealt with these problems - or are leading the charge to find new answers - we aim to share with you clear, pragmatic, and actionable insights to inspire you to develop solutions of your own...  Hosted on Acast. See acast.com/privacy for more information.

Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.

Want podcast growth tips and podcast SEO coaching that help you grow your audience and turn your podcast into a business tool that generates leads? This podcast is for you!If you're tired of publishing episodes only to watch your download numbers barely budge, or feeling like your podcast production is a massive time-suck that's doing nothing for your business... I get it. That frustration is why I started this show.I'm Leah Bryant, and after producing thousands of podcast episodes (no exaggeration), I've seen what separates podcasts that grow from the ones that quietly fade out. The ...

Find effective solutions to your love problems with Astrologer MD Sharma. Expert guidance and remedies for relationship issues. Contact us at +91-7719639467 for personalized assistance.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.

Der Enten-Talk Podcast bietet dir Inspiration und Antworten für die Herausforderungen in deinem Unternehmen. Ob Changeprozesse, Strategie- und Visionsworkshops, Teambuilding oder Website- und Marketingstrategien – hier dreht sich alles um praxisnahe Lösungen, die wirklich funktionieren. Im Zentrum stehen die Geschichten und Erfahrungen von Führungskräften, Anwender*innen und Facilitatoren, die ihre Ziele mit der Methode LEGO® SERIOUS PLAY® erreicht haben. Erfahre, wie diese einzigartige Methode Kreativität entfesselt, Teams stärkt und Klarheit in komplexen Situationen schafft. ------...

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision.

Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution....

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.