Showing results for "Questions" in Marketing & Sales

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal. Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results.

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

Real-life marketing advice, answered Agony Aunt style. "No Stupid Questions. Just Marketing Ones" is hosted by Jaina Mistry, an email and content strategist with nearly 20 years' experience leading programs at brands like Litmus. Each short weekly episode tackles one real question from a real marketer—whether it’s about spiraling open rates, a messy content calendar, or a brand voice that sounds like it has anxiety. Got a marketing dilemma you’re not sure who to ask? Send it in (https://www.jainamistry.com/podcast/)—we’ll overthink it together.

AI’ve Got Questions is a casual, candid podcast for marketers trying to make sense of the fast-moving world of AI. Host, and former CMO, Stacey Epstein chats with founders, marketers, and technologists who are building the future—one smart tool or strategy at a time.

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Modern marketing is full of great ideas -- and not so great ideas. Technology shifts that can illuminate -- or confuse. And conventional wisdom that represents our best understanding of what works -- and out worst tendency to do what everyone else is doing, just because they're doing it. The Hard Questions confronts the challenges we marketers face on a daily basis, and invites our guests and regulars to confront these issues with their knowledge, expertise, passion and insight. And hopefully leave us all a little bit wiser than we were an hour ago.

A weekly show encouraging coaches, gym owners, & health entrepreneurs to ask stronger questions.

Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.

The power of one question to shift your thinking, open up new possibilities, and transform your business and life (from the inside out) is what the art, craft, and magic of transformation has always been about. Hosted by Kim Argetsinger, mindset coach and business mentor, ONE Question: unapologetic questions for unapologetic results explores ONE question each episode and the thinking behind it so you can ask yourself better questions that lead to your next...next insight, next client, next million-dollar idea, and next-level success. Because one question can change the entire trajectory of ...

Discover the inner workings of a leading Midwest advertising agency through “Ask a Better Question” from Marcus Thomas. Hosted by agency veterans Derek Oyen and Jesse DiFranco, this show looks at what makes agency life tick. In conversations with their peers, Derek and Jesse explore how campaigns take shape, accounts are won and lost, and brilliant creative ideas spring to life. Get an inside look at agency roles from strategists, designers, writers and more as they share personal stories and hard-won lessons from the front lines.

Coming soon

Comms Question Time brings together top PR and communications experts from around the world to tackle real-world challenges presented annoymously by listeners. Whether they are launching a business or managing a reputational crises, in each episode the panel tries to work out an action plan during the show that the listener can start implementing today. If you are a "comms-curious" organisation or business, in PR or marketing, tune in for real world solutions that can help you cut through the noise and build lasting relationships between your organisation and the people you need to reach.

Five Questions to You as a Consultant is a Podcast with short Interviews with Coaches, Consultants and Local Businesses

1Q2C ? Une question de Communication.. mais pas que ! Ma mission est de vous rendre autonome pour oser communiquer vos projets. On parle bien sur de communication d'entreprise, mais aussi de confiance en soi et de choix d'entreprendre. De la stratégie de communication digitale, en passant par le référencement Google, mais sans oublier les galères d'entepreneurs, je compte bien vous mettre un coup de pied aux fesses pour gagner en autonomie de décision dans la gestion de votre entreprise ! 😉 > Retrouvez en replay toutes les émissions en direct de 1Q2C sur la chaine YouTube : https://...

Découvrez "La Grande Question", le nouveau balado passionnant sur le recrutement propulsé par SELEKKTUS et animé par Patricia Ponce CRHA, Vice-présidente et Cheffe de l'exploitation de Selekktus et son co-animateur Charles Thompson-Leduc. Ce podcast traite des sujets d'actualité en recrutement, en acquisition de talents et en ressources humaines en se concentrant sur une question à la fois. Grâce à ses animateurs et invités, experts en la matière, ce podcast couvre toutes les facettes de l'embauche, de la recherche de talents à l'intégration, en passant par les défis actuels ...

Three Questions Podcast is a 15-minute podcast where we answer three questions on each episode and spend 5-minutes on each. You submit them, we research and answer to the best of our ability and perspective. Designed to help you masterfully navigates the eerie canals of this life. Learn, grow, share, adapt. Submit your questions at: www.ckcollective.co

Hello à toi ! Tu es thérapeute, praticienne ou praticien et tu n'arrives pas à vivre pleinement de ton activité bien-être ? Alors ce podcast est fait pour toi ! Chaque semaine, je réponds à toutes tes questions afin de développer ton activité et devenir un véritable entrepreneur bien-être. Je m'appelle Morgan, créateur de La méthode AgendaComplet™ et je suis là pour t'aider avec le coeur et en toute bienveillance à remplir ton agenda !