Showing results for "The Business of Influence" in Marketing

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

The creator economy is the driving force behind all new business ventures destined for success. Join us as we interview those at the top of their game who have used influence to grow their businesses.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary...

Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory.Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured.Through candid conversations with brand leaders, agency operators, and platform experts, the show explores:How influencer marketing becomes a repeatable business channelWhat breaks when programs scale, and how to fix itHow influencer marketing ...

Influence dives deep into the heart of influencer marketing, guided by the people who know it best. Each episode unravels the latest trends, strategies, driving forces, insider stories, and passionate people - from agents to video editors, influencer relationships managers, and the creators themselves - shaping this dynamic industry, providing valuable insights for those at the forefront of gaming, influencer marketing, talent management, and the creator economy.Hosted and produced by Powder, where streamers can search their best moments to find short, shareable stream clips with AI. Hosted on...

Tune in every week to hear Erin and Lylli discuss the latest marketing strategies, dissect memorable campaigns, and explore the evolving landscape of digital media. The Influence also features special guests—industry experts, marketing legends, and successful entrepreneurs—who share their insights and personal journeys to inspire and educate our listeners. We're not just about business; we're about the people behind it. Expect laughs, shared experiences, and casual banter as we dive deep into the marketing world from a gen z perspective. Follow us on Instagram & TikTok: @adorn.marketing

This podcast is for educational nonprofits that want their message to work.Each episode explores storytelling, persuasion, and video strategy—grounded in real-world communication principles—to help organizations earn trust, inspire action, and secure funding for impact.Produced by ProductStory Media.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to...

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this...

If you know what you do but struggle to talk about it in a way that lands — this podcast is for you.Most founders, creators, and leaders have the expertise…but not the story, clarity, or communication skills to express it with confidence, conviction, and influence.Disruptive Influence is the storytelling, communication, and executive presence podcast for founders, solopreneurs, and LinkedIn-era leaders who want to communicate with more clarity and power - in meetings, in pitches, in content, and in everyday conversations.Learn how to:turn lived experience into clear, compelling ...

Get science-based answers to your most pressing questions about your kids and the media in this pioneering audio series. Douglas A. Gentile - a parent, preeminent child psychologist, and award-winning professor - teaches you practical strategies for wiser media habits. How do children learn? What common mistakes do parents make about children’s media, and what steps can you take to avoid them? Which video games are beneficial, and which are harmful? How can you protect my child from cyberbullying? Why do advertisements shape our values and desires?

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

"Attendez seulement d'avoir refermé ce livre pour voir à quel point le personal branding peut changer votre vie !". Être reconnu, signer des clients, augmenter vos revenus... le personal branding permet de valoriser votre travail, développer votre visibilité et accélérer votre carrière. En moins de trois ans, Caroline Mignaux est devenue l'une des personnalités les plus suivies du Marketing. Elle vous livre ses secrets pour : choisir vos plateformes ; créer du contenu irrésistible ; collaborer avec ceux que vous admirez ; gérer les critiques et les haters ; développer votre chiffre d'affaires.