Showing results for "The Digital Hand" in Business & Careers

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head of his own company, Terra Firma. It looks in detail at the huge deals that Terra Firma has done over the years, involving everything from cinema chains and pubs to waste management, aircraft leasing and green energy.

Dive into a future of work where technology empowers everyone to be a creator and builder with All Hands on Tech. This pivotal book offers a comprehensive look into the role of citizen developers—business domain experts who are driving IT-enabled innovation using technology previously reserved for professional technologists. Through case studies of citizens and citizen-enabled enterprises, the authors demonstrate how emerging technology bestows unprecedented power on these individuals and unprecedented value on the organizations that channel their efforts.

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

Having leverage—in the form of intelligence, charm, beauty, money, status, or insider knowledge—often gives you an advantage in an interaction. When it doesn’t, or when you don’t have any, people often turn to tricks and schemes that run the risk of damaging personal relationships. In The Upper Hand human behavioral scientist and sought-after speaker, advisor, and coach Dr. Abbie Maroño shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion.

Welcome to Beyond the Handbooks — practical insight from the minds behind the manuals.This is the podcast for travel advisors who want to think deeper, sell smarter, and build stronger businesses — beyond what fits on the page.Hosted by the authors of the best-selling Travel Advisor Handbooks series - CLIA Hall of Famers Michael Akana and Christopher Grum, and Elite Cruise Counsellor Scott McAlister. Each episode, we take the concepts you know, the challenges you face, and the questions you don’t always get clear answers to — and talk through what actually works in the real ...

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

அதிக முதலீடு இன்றிப் பெரும் செல்வம் ஈட்டிய 'ஸ்டார்ட் அப்' நிறுவனமான Snapchat இன் உத்வேகமூட்டும் வெற்றிக் கதை இது. இப்படியொரு 'ஸ்டார்ட் அப்பை' தொடங்குவதற்கு அதிக முதலீடு தேவைப்படாது, பெரிய அலுவலகம் தேவைப்படாது, பணியாளர்கள் என்று பெரிதாக யாரும் தேவைப்படமாட்டார்கள், கோட்-சூட்டோ நுனிநாக்கு ஆங்கிலமோகூட அவசியமில்லை. அட, புதுமையாக இருக்கிறதே என்று மற்றவர்களை வியக்க வைக்கும் ஒரு யோசனை, அந்த யோசனையைச் செயல்படுத்தத் தேவையான உழைப்பு, இந்த இரண்டு மட்டும் இருந்தால் போதும்.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

How can you maximize success—and limit failure? Wall Street Journal reporter Ben Cohen brilliantly investigates the mystery and science of streaks. ""A feast for anyone interested in the secrets of excellence."" —Andre Agassi For decades, statisticians, social scientists, psychologists, and...

Get clarity and take action to grow your business using digital media There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small...

In Upper Hand, celebrated founder and CEO of The Plug, Sherrell Dorsey, delivers a personal and eye-opening exploration of how to ensure that marginalized communities aren't left behind as technology continues its inexorable march forward. In the book, listeners will learn to think about how we can strategically shape the coming decade to include Black and Brown communities. Upper Hand offers guidelines, insights, and frameworks for navigating the new world of work that is dominated by Silicon Valley-rooted technologies, inaccessible networks, and constant automation.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

🎙️ Hand und Herz – Deine Stimme fürs Ehrenamt Du möchtest dich engagieren oder einfach inspirierende Geschichten hören? In diesem Podcast lernst du Menschen kennen, die mit Herz und Hingabe Gutes tun. Ob Tierschutz, soziale Projekte oder Vereinsarbeit – hier bekommst du echte Einblicke ins Ehrenamt. Finde heraus, wo dein Platz ist – oder lass dich einfach berühren. 👉 Jede Folge: persönlich, nahbar & voller Engagement.

This comprehensive guide builds listeners' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods.

In an extraordinary career David Fenton has learned firsthand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.