Showing results for "The World of Business" in All Categories

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

बदलत्या जगाच्या गरजा लक्षात घेता लोकांना ज्या आव्हानांना सामोरं जावं लागतं, त्यासाठी डेल कार्नेगी यांच्या या पुस्तकातील तत्त्वांची मोलाची मदत होईल.

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

Psychologist Doreen Dodgen-Magee shows how to get the most out of technology while letting go of harmful habits and forming positive new behaviors in their place. From creating tech-free zones to clarifying your values and being fully present for your commitments, Dodgen-Magee’s techniques will change how you engage with your devices so you reach for them more purposefully.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is...

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more: in All the World’s a Stage, Ambi Parameswaran offers a concrete road map towards brand building that will give you an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times.

2019 was the last great year for the world economy. For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America...

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

As statistics tell us that most of the "ventureholics" who go out on their own to start a business will ultimately fail; and, as readers will learn, the main reason for this is because most businesses are not started the right way. Based on decades of experience working with small business owners, Michael Gerber will teach budding entrepreneurs his one-of-a-kind seven-step method - which is meant to be conceptualized long before the doors are ever opened.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

How to Start a Side Hustle will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence.

This is a very different book: It is written for the dreamers of this world - the people who KNOW that something different is possible - but who have never had the tools before.... This is a Handbook for Generating Infinite Possibilities and Dynamic Change. For you. And the world. Ten years ago, Dr. Dain Heer started as a chiropractor in California, USA. Seemingly successful and happy, Dain Heer was on the verge of suicide when he came across Access Consciousness. With this modality, based on question and choice, Dr. Heer's life began to expand and grow with more ease and speed than even he could have imagined possible.

In Repeatability, Chris Zook and James Allen - leaders of Bain & Company’s influential Strategy practice - warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a “repeatable business model” that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

Most of us have a limited understanding of the powerful role economics has played in shaping human civilization. This makes economic history - the study of how civilizations structured their environments to provide food, shelter, and material goods - a vital lens through which to think about how we arrived at our present, globalized moment. Designed to fill a long-empty gap in how we think about modern history, these 48 lectures are a comprehensive journey through more than 600 years of economic history.

How the world broke—and how we can still save it The liberal world order that emerged after World War II—and expanded triumphantly following the Cold War—is unraveling. Multilateral cooperation is giving way to multipolar rivalry and conflict. Global norms are eroding. What comes next will...