Showing titles in International

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION READERS LOVE SMART BREVITY: ⭐⭐⭐⭐⭐ "This book is soooo good" ⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement" ⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you...

Blending economic analysis with political drama, EuroTragedy is a groundbreaking account of the euro's history and tragic consequences. In this vivid and compelling chronicle, Ashoka Mody describes how the euro improbably emerged through a narrow historical window as a flawed compromise wrapped in a false pro-European rhetoric of peace and unity. 

From the author of the Pulitzer Prize-winning Lords of Finance comes a brilliant account of the earliest truly global financial calamity. On Friday, 9 May 1873 the Vienna stock market collapsed. Four months later Wall Street was in trouble. Elsewhere, as panic selling spread across financial...

Market Wizards: The Next Generation continues in the three-decade tradition of the hugely popular Market Wizards series, interviewing exceptionally successful traders to learn how they achieved their extraordinary performance results.

Bloomsbury presents China After Mao by Frank Dikötter, read by Daniel York Loh. _______________ A SPECTATOR AND NEW STATESMAN BOOK OF THE YEAR ‘A revolutionary book’ Sunday Times ‘A pulsating account that makes clear how important it is to look beneath the surface when it comes to any...

Drawing in part on his own experiences, including with policymakers and world leaders, Kenneth Rogoff animates the remarkable postwar run of the dollar—how it beat out the Japanese yen, the Soviet ruble, and the euro—and the challenges it faces today from crypto and the Chinese yuan, the end of reliably low inflation and interest rates, political instability, and the fracturing of the dollar bloc.

Where is India going today? Is it surging forward, having just overtaken the United Kingdom to become the fifth-largest economy in the world? Or is it flailing, unable to provide jobs for the millions joining the labour force? What should India do to secure a better future?India is at a...

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

William Bernstein's commonsense approach to portfolio construction has served investors well during the past turbulent decade - and it's what made The Four Pillars of Investing an instant classic when it was first published nearly a decade ago. This down-to-earth book lays out in easy-to-understand prose the four essential topics that every investor must master: the relationship of risk and reward, the history of the market, the psychology of the investor and the market, and the folly of taking financial advice from investment salespeople. 

THE NEW YORK TIMES BESTSELLER "A CRASH COURSE IN HOW TO BE AN EFFECTIVE CEO." --Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential and host of the podcast Re:Thinking From leading global management consulting firm McKinsey & Company and the minds behind the New...

The extraordinary inside story of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family that still owns the company ""This book tells the story of how my family built the LEGO brand."" —Kjeld Kirk Kristiansen, former President/CEO of the...

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

In its fight for global dominance, Communist China has thrown out the old rules of war. China expert General Robert Spalding walks us through their new playbook. Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push...

The definitive edition - updated and expanded, with access to an online toolkit. 'The bible of coaching guides...No other book gives you the tools, skills, and the fundamentals needed to succeed in these delicate relationships.' Stephen R. Covey, Author of The 7 Habits of Highly Effective People...

Brought to you by Penguin. Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year...

The Chinese economy appears destined for failure, the financial bubble forever in peril of popping, the real estate sector doomed to collapse, the factories fated for bankruptcy. Orlik games out what will happen if the bubble that never pops finally does. The magnitude of the shock to China and the world would be tremendous. For those in the West nervously watching China's rise as a geopolitical challenger, the alternative could be even less palatable. 

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

Brought to you by Penguin. 'I asked him how much it would take for him to sell FTX and go do something other than make money. He thought the question over. "One hundred and fifty billion dollars," he finally said-though he added that he had use for "infinity dollars"...' Sam Bankman-Fried wasn't...

Longlisted for the Women's Prize for Fiction 'Kept me rapt until the final page' THE TIMES 'More than lives up to the hype ... Likely to fill the Sally-Rooney-shaped hole in many readers' lives' IRISH TIMES 'Droll, shrewd and unafraid - a winning debut' Hilary Mantel, author of WOLF HALL 'A...