Showing titles in Engineering

The former head of Lockheed's SKUNK WORKS reveals the amazing story of the secret aircraft that changed the course of history - from the U-2 to the Stealth Fighter. A must-read for anyone interested in aviation, advanced technologies, Cold War history, and thrilling true stories. SKUNK WORKS is...

Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason...

When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it's often difficult to understand what each one offers. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals.

On October 6, 1973, Ted Simon knew there was no going back. He loaded up his 500cc Triumph Tiger in the pouring rain and said good-bye to London. Over four years he rode 64,000 miles round the world. Breakdowns, revolutions, war, a spell in prison, and a Californian commune were all part of his experience, which was colored variously by utter despair and unimaginable joy. He was treated as a spy, a god, a welcome stranger and a curiosity

With an introduction read by the author himself, Mark Pincus, and acclaimed narrator Fred Sanders, comes an unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford...

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead. While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news...

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

“A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” — Steven Pinker In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an...

The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era...

Agentic AI is the next big leap in artificial intelligence. Agentic systems don't just respond to commands. They set goals, make decisions, and take initiative without direct human interaction. Sound like a lot to wrap your head around? Fortunately Agentic AI For Dummies is here to help you gain...

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Penguin presents the audiobook edition of Tim Cook written by Leander Kahney, read by Jonathan Cowley. The first biography of Apple's CEO, Tim Cook 'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal In 2011, Tim Cook took on an impossible task -...

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

If you're looking for a new hobby that's tons of fun—and practical to boot—electronics might be right up your alley. And getting started has never been easier! In Electronics All-in-One for Dummies, you'll find a plethora of information. Whether you're just getting started and trying to learn the difference between a circuit board and a breadboard, or you've got a handle on the fundamentals and are looking to get to the next level of electronics mastery, this book has the tools, techniques, and step-by-step guides you need to achieve your goals—and have a blast doing it!

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia Group's GoAir. In the next...

A true adventure in which two amateur scuba divers risk everything to solve a great historical mystery - and make history themselves For John Chatterton and Richie Kohler, deep wreck diving was more than a sport. But in 1991, not even these courageous divers were prepared for what they found 230...

A brilliant research mathematician reveals math to be a creative art form on par with painting, poetry, and sculpture, and rejects the standard anxiety-producing teaching methods used in most schools today. Witty and accessible, Paul Lockhart's controversial approach will provoke spirited debate among educators and parents alike, altering the way we think about math forever.