Showing titles in Engineering

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Whether you are a scientist or a poet, pro-nuclear energy or staunch opponent, conspiracy theorist or pragmatist, James Mahaffey's books have served to open up the world of nuclear science like never before. With clear explanations of some of the most complex scientific endeavors in history, Mahaffey's new book looks back at the atom's wild, secretive past and then toward its potentially bright future.

J.E. Gordon strips engineering of its confusing technical terms, communicating its founding principles in accessible, witty prose.

Penguin presents the audiobook edition of Tim Cook written by Leander Kahney, read by Jonathan Cowley. The first biography of Apple's CEO, Tim Cook 'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal In 2011, Tim Cook took on an impossible task -...

The inside story of the hottest business, media and technology success of our time. Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favourite brand and a standard verb recognised around the world.

A WALL STREET JOURNAL BESTSELLER "If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates Notes How could General Electric—perhaps America’s most iconic corporation—suffer such a swift and...

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess. 

Brought to you by Penguin. 'People talk about football managers being under pressure. Trust me, that's nothing. Pressure is watching one of your drivers hit a barrier at 190mph and exploding before your eyes...' Guenther Steiner is one of motor racing's biggest and most celebrated characters...

When Monisha Rajesh announced plans to circumnavigate the globe in 80 train journeys, she was met with wide-eyed disbelief. But it wasn’t long before she was carefully plotting a route that would cover 45,000 miles - almost twice the circumference of the earth - coasting along the world’s most remarkable railways; from the cloud-skimming heights of Tibet’s Qinghai railway to silk-sheeted splendour on the Venice Simplon-Orient-Express. Packing up her rucksack - and her fiancé, Jem, Monisha embarks on an unforgettable adventure.

A concise introduction to all the key tenets of electrical and mechanical engineering degree course, written by former NASA engineer Dr. David Baker. Listeners will quickly get to grips with the fundamentals of electrical and mechanical engineering and their practical applications. Covering Newtonian mechanics, nuclear engineering, artificial intelligence, 3D printing, and more, this essential guide brings clarity to complex ideas. David Baker delves into the history and development of this far-reaching subject, as well as the challenges of the future.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters.

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In Blue Mind, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water.

Winner of the 2020 Australian Prime Minister’s Literary Award for nonfiction and the 2019 NSW Premier's History Awards for general history ‘Wonderfully researched and beautifully written’ Philip Hoare, author of Leviathan ‘Succeeds in conjuring a lost world’ Dava Sobel, author of...

As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job. With the latest edition of this introductory guide, author Alan Beaulieu helps developers get up to speed with SQL fundamentals for writing database applications, performing administrative tasks, and generating reports. You'll find new chapters on SQL and big data, analytic functions, and working with very large databases.

In our age of accelerating progress in so many fields, it’s easy to lose sight of the underlying innovation that makes the data analytics revolution possible. These 24 lectures introduce you to the key concepts, methods, and accomplishments of this versatile approach to problem solving. You need no expertise in mathematics to follow this exciting story. Tim Chartier, professor of mathematics and computer science, explains the basic computational techniques used in data analytics, but his focus is on how these ideas are applied and the amazing results they achieve.

What if the Internet goes dark? We think of the Internet as wireless, weightless, ever-present—but its true foundation lies in the ocean’s depths, where nearly 900,000 miles of fiber-optic cables quietly pulse with all the world’s information. In The Web Beneath the Waves, the acclaimed...

Brought to you by Penguin. A whistleblower. A 100BG-leak of confidential internal documents. This is the story of the fight to expose the truth of Tesla. Elon Musk is one of the wealthiest people in the world. Tesla made him a 300-times billionaire. Starlink turned him into a force in global...