Showing titles in Engineering

Elon Musk is among the most controversial titans of Silicon Valley. To some, he's a genius and a visionary, and to others, he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets, and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

A search for the contemporary Nikola Tesla - considered a mad scientist by his society for predicting global warming more than 100 years ago - fuels this analysis of climate issues, which introduces thinkers and inventors who are working to find possible ways out of the energy crisis. From Louis Michaud, a retired refinery engineer who claims we can harness the energy of man-made tornadoes, to a professor and a businessman who are running a company that genetically modifies algae so it can secrete ethanol naturally, these individuals and their unorthodox methods are profiled.

What if the Internet goes dark? We think of the Internet as wireless, weightless, ever-present—but its true foundation lies in the ocean’s depths, where nearly 900,000 miles of fiber-optic cables quietly pulse with all the world’s information. In The Web Beneath the Waves, the acclaimed...

“Learning Masonry: Advice & Hacks for Amateur Masons” is the ultimate beginner-friendly guide to building with brick, block, stone, concrete, and mortar. Designed for DIY builders and aspiring masons, this book breaks down the essential techniques, tools, materials, and safety practices...

That rusting classic in a garage, barn, driveway, or online listing could be a money pit—or the beginning of an incredibly rewarding project.Restoring an older vehicle is about far more than turning wrenches. You need to know how to choose the right project, inspect it before buying, control...

Water is the one problem off-grid living can't improvise around — and most people don't think about it until it's already too late.If you're buying rural land, building a cabin, or planning a homestead, this handbook walks you through every major decision about your water supply before you're...

Paul 'Piglet' Middleton's first book is a heartwarming and hilarious collection of stories from working, for thirty years, on the beautiful and historic North Yorkshire Moors Railway. Best known as the star of Channel 4's hit series Steam Train Diaries, Piglet brings readers into a world of...

You're smart enough to drive a 40-tonne rig safely. You're smart enough to pass this exam. What you need is the right material, in the right order, heard the right way. This audiobook fixes that. Fast. Every one of the 10 CDL exam modules is covered—General Knowledge, Air Brakes, Combination...

Brought to you by Penguin. Boeing's story is the corporate scandal that's transfixed the world like none since the bankruptcy of Enron and the BP oil spill. In examining the history of the 737, a highly-regarded plane that Boeing's new management degraded with cost-focused mandates, Flying Blind...

Master real-world AI engineering and robotics to transform raw data into fully functional autonomous machines. Whether you are commuting to an engineering lab or upskilling for a tech career, this focused guide bridges the gap between theoretical algorithms and physical hardware. Leave science...

Data Science for Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, listening to this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. 

Winner of the 2020 Australian Prime Minister’s Literary Award for nonfiction and the 2019 NSW Premier's History Awards for general history ‘Wonderfully researched and beautifully written’ Philip Hoare, author of Leviathan ‘Succeeds in conjuring a lost world’ Dava Sobel, author of...

(ISC)2 CCSP Certified Cloud Security Professional Official Study Guide is your ultimate resource for the CCSP exam. Covering all CCSP domains, this book walks you through architectural concepts and design requirements, cloud data security, cloud platform and infrastructure security, cloud application security, operations, and legal and compliance with real-world scenarios to help you apply your skills along the way. 

Need networking know-how, but don't know where to turn? Run-don't walk-to the no-nonsense networking guidance offered in this friendly guide! Whether you're a networking administrator or an everyday computer user looking to set up a network in your home or office, Networking for Dummies, seamlessly gets you connected with the basics and gives you the knowledge to work out whatever kinks may come your way-in no time.

Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for more than 10 years. He shares that expertise in the new audiobook Enterprise Artificial Intelligence Transformation. The first of its kind, this audiobook grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. 

Legendary investor Jim Rogers gives us his view of the world on a 22-month, 52-country motorcycle odyssey in his best-selling business/adventure book, Investment Biker, which has already sold more than 200,000 copies.

Before you invest another dollar anywhere in the world (including the United States), read this book by the man Time magazine calls "the Indiana Jones of finance". Jim Rogers became a Wall Street legend when he co-founded the Quantum Fund. Investment Biker is the fascinating story of Rogers’s global motorcycle journey/investing trip.

Maintenance is what keeps everything going. It’s what keeps life going. Yet it’s also easy to shirk or defer—until the thing breaks, the system falters, and everything stops. The apparent paradox is profound: Maintenance is absolutely necessary and maintenance is optional. The first in a multi-volume work, Maintenance: Of Everything, Part One offers a comprehensive overview of the civilizational importance of maintenance. The book begins with a dramatic contest of maintenance styles under life-critical conditions:

The New York Times bestselling author of The Moral Case for Fossil Fuels draws on the latest data and new insights to challenge everything you thought you knew about the future of energy For over a decade, philosopher and energy expert Alex Epstein has predicted that any negative impacts of...