Showing titles in Business Development

Read by the author, Sarah Harkness. From an impoverished childhood in the Scottish highlands to Victorian London, this is the inspiring story of brothers Daniel and Alexander Macmillan who built a publishing empire - and brought Alice in Wonderland to the world. Their remarkable achievements are...

Stop falling for nonsense advice peddled by "#finfluencers" online and start investing successfully. Whether you're an investment veteran or just starting out, this concise, finance-focused guide will unpick risky "get rich quick" myths, explain proven investment strategies using real-life case...

Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly but are driven by purpose - the desire to serve a societal need and contribute to human betterment.

Wenn Wirtschaft auf den Menschen trifft: Ein Nobelpreisträger zeigt, warum wir uns immer wieder irrational verhalten Warum fällt es uns so schwer, Geld fürs Alter zurückzulegen, obwohl es vernünftig wäre? Warum essen wir Fast Food, obwohl wir wissen, dass es uns schadet? Warum sind unsere...

In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

The lack of personal accountability is a problem that has resulted in an epidemic of blame, victim- thinking, complaining, and procrastination. No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in...

Early in the crisis, a global volunteer collaboration called Pivot Projects was formed to rethink how the world works. Some members are experts in the sciences and the humanities; others are environmental activists or regular people who see themselves as world citizens. In The Pivot, the journalist Steve Hamm - who embedded in the enterprise from the start - explores their efforts and shows how their approach provides a model for achieving systemic change.  

Breakthrough Innovation Tools for Successful Leadership Innovation needs innovation: Innovation is broken. Business leadership and management struggle to find ways to crack through their own corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough...

It was Adam Smith (1723 - 1790) who first established economics as a separate branch of knowledge, and many would say his work has never been surpassed. The Wealth of Nations, which appeared in 1776, is the definitive text for all who believe that economic decisions are best left to markets, not governments. At the heart of Smith’s doctrine is an optimistic view of the effects of self-interest.

Psychological impasse brings with it the sense of being stuck or paralyzed. Getting Unstuck provides a practical, authoritative road map for moving past your immediate impasse and defining a meaningful path forward.

ChatGPT has become a tool hundreds of millions use every day—yet few have mastered the art of sweet-talking these new AI chatbots into providing detailed and accurate responses to user prompts. It's vital for every professional tech user to have an understanding of how AI chatbots work, and how best to put them to work. While the fear is that AI will take people’s jobs, it is more likely to be someone using AI that will! This book explores the ‘big three’ AI chatbots, demystifying their operation, and providing a wealth of tools for thinking about how to talk to these smart tools.

In the event of a crisis, everyone looks to the leaders for direction. Ramesh Nair is a veteran of steering organizations through the ebbs and flows of economic upheaval including the daunting onslaught of Covid-19 and earlier the debilitating 2008 economic downturn...

Two leaders in transformation and customer success deliver an inspiring and exciting new approach to succeeding in an increasingly decentralized and digital-first world. In the book, you'll learn how to demolish organizational silos once and for all, allowing resources to flow across networks, ecosystems, and communities. The authors explain the seven principles underlying their unique and effective "Boundless" paradigm: connection, integration, decentralization, mobility, continuity, autonomy, and shared success.

One of the best ways to retain great talent in your business is to deliver a strong training and development program—and this book gives you the tools to do just that. Featuring the latest strides in talent development, such as social learning, hybrid training, creating videos, and more, it arms you with everything you need to upskill employees to be more effective, productive, satisfied, and loyal. 

Por el autor de La psicología del dinero, 23 lecciones sobre el riesgo, las oportunidades y cómo navegar en un futuro incierto Vivimos obsesionados por anticiparnos, prever y entender los grandes cambios que el futuro nos depara. ¿Y si el secreto está en detectar lo que siempre sigue igual?...

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism. The problem is, none of this will make a dent in solving the civilizational threat of climate change. 

Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.