Showing titles in Business Communication

Today, firms have many language-based decisions to make-- from the brand name to the language of their annual reports to what they should or shouldn't say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and...

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Forget That! shows you the fatal flaws in twenty-two common principles we’ve all learned throughout life and gives you actionable tools to counteract them. Dr. Flax shows you the pitfalls of following these ideas and how they can derail your career and ruin your relationships. This book is an expert’s toolkit for overcoming “common knowledge,” reading people better, understanding human nature, communicating more effectively, and maximizing productivity.

As a manager, it's your responsibility to ensure your team is motivated and performing at a high level. But recent data reveals abysmal engagement levels among workers around the globe. How do you fix the problem—before your most talented people walk out the door? By understanding what drains your employees, you can increase their job satisfaction and push them toward achieving their goals. The HBR Guide to Motivating People provides practical tips and advice to help your team find meaning in their work, build on their strengths, and produce the best results for the organization.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

The art of presenting needs a serious shake-up. Presenters are constantly on the lookout for fresh ideas to get their messages across but mistakenly believe PowerPoint is the right medium to do so. This often results in uninspiring presentations consisting of countless lackluster slides that their audiences are forced to sit through - sometimes at the expense of their own sanity. In How to Make Your Point Without PowerPoint, renowned public speaker and Speakers Hall of Fame inductee Douglas Kruger aims to end the tedium of the PowerPoint medium.

Virtual meetings. Video calls. Emails and chat messages. These technological conveniences can be helpful when you're working remotely. But the actual experience of getting your work done while remaining an effective part of a far-flung team can be frustrating. How can you make remote work work for you? The HBR Guide to Remote Work provides practical tips and advice to help you work more productively with your team and colleagues, even though you're not in the same location.

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

"An excellent introduction to behavioral science with relatable examples is presented by an expert narrator." - AudioFile Magazine on The Life-Changing Science of Detecting Bullshit Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The...

Como cofundador do Waze, o principal aplicativo de transporte e navegação do mundo, com mais de 700 milhões de usuários e adquirido pelo Google em 2013 por 1,15 bilhão de dólares, Levine está empenhado em disseminar o pensamento empreendedor para que outros fundadores, gestores e colaboradores do setor tecnológico possam construir suas próprias empresas altamente valorizadas.

As Chairman of the Napoleon Hill Institute and former CEO of Leigh Steinberg Sports & Entertainment (the inspiration for Jerry Maguire), where his first major task was to bring home negotiations for returning the NFL’s Rams to Los Angeles from St. Louis, David Meltzer followed his boss’s instructions: “Don’t negotiate to the last penny. Always be fair. Don’t do business with d--ks.” Since then, David’s taken this advice on as his mantra, not just for negotiating high-stakes deals but for navigating life.

Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

Negotiation-whether brokering a deal, mediating a dispute, or writing up a contract-is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

Management was hard enough pre-pandemic, and now, the difficulty in getting things done has dramatically increased. How to Win Friends and Manage Remotely shares real-life examples, scientifically proven ideas, and distillations of tried-and-true business tenets—all mapped to a new virtual-first office. Combining academic research and personal experiences across various companies, roles, and countries, this is a roadmap to get listeners through the WFH (work from home) quagmire and help us all be more cognizant of others' perspectives in this brave new world.

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

Success coach Dr. Tim Ursiny shows us that conflict can be a good thing, and facing up to it can lead to fantastic results. Interactive exercises will coach and motivate you to effectively deal with all types of conflict situations, with results that empower and really work!

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Knowing how to influence others is crucial to your success. It’s found in the simplest interactions with your customers, suppliers, partners, bosses, subordinates, and colleagues, as well as your friends and loved ones. The act of influencing is such a part of your daily life that you may not even realize when you (or others) are doing it. But to use influence effectively - to inspire and convince others to follow your lead, share your point of view, or buy your products and services - requires adaptability, perceptiveness, and some insight....

Difficult questions can be thrown at you from your first job interview through to challenges you get when you've made it to the top. If you find yourself on the firing line on a regular or occasional basis, this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident "win-win-win" mind-set for questioner, answerer, and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers.