Showing titles in Business Communication

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Mastering communication isn’t just a skill—it’s the cornerstone of trust, influence, and success. Imagine effortlessly connecting with anyone—whether a colleague, client, or loved one—leaving them feeling valued, understood, and willing to open up. Brad Beeler, a retired Special Agent with 25 years in the U.S. Secret Service, is one of the agency’s most experienced and decorated polygraph examiners. Over decades, he honed his communication expertise in high-stakes environments, extracting confessions in high-profile cases and fostering trust in delicate interactions.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

THE GROUNDBREAKING GUIDE TO DECODING THE HIDDEN LANGUAGE OF MODERN LIFE Why do some people command attention the moment they walk into a room while others go unnoticed? What if you could spot the hidden dynamics that shape every conversation, meeting and negotiation? In How to Read the Room...

'Full of compelling advice on how to lead more effectively by choosing your words more wisely' -ADAM GRANT, author of Originals and Give and Take Your words matter more than you think Most of us use the language we inherited from a time when workers worked with their hands and managers worked...

'This book may help you to understand life more clearly' Paul Smith, fashion designer Welcome to THE book on NLP. The essence of NLP is the ability to study and reproduce excellence in yourself and to support others to do the same. NLP AT WORK helps you do that by developing an attitude of...

Meetings don't have to be a waste of time. When managed right, they are a powerful tool for solving problems, making decisions, exchanging ideas - and getting results fast. Based on years of experience in consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings - and what doesn't. Now he reveals simple, proven ideas you can use to make meetings shorter, more effective, and more satisfying to everyone in attendance.

Leadership and influence author Chris Widener teaches a simple three-step process to make sure you're always prepared to talk to anybody, anytime and anywhere. Have you ever felt like you don't know what to say in a social situation? Is small talk not your thing? If so, then this is the perfect program to equip you with the skills you need to be a great conversationalist at social events, business meetings, with your superiors, and with friends. Banish those awkward moments with this simple and memorable system by a professional speaker who is never at a loss for words. Never feel like you don't know what to say again!

Listening is a critical skill that leaders and managers often take for granted. By learning to listen mindfully, you can keep your employees more engaged, foster the discovery of new ideas, and hear what you need to hear in a discussion rather than what you expect to hear. Mindful Listening will teach you what great listeners do, how to stay fully present in challenging conversations, and how empathic listening can help others learn and grow.

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. 

What if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization? When General Stanley McChrystal took command of the Joint Special Operations Task Force in Iraq in 2003, he quickly realized that conventional military tactics...

International bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking. Why is it that some people have all the elements of success—education, skills, integrity, motivation—but...

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate - how to speak and write to get your ideas across.

HBR's Emotional Intelligence series features smart, essential listening on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.

In this bestselling guide to social success, communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk in any situation. Does striking up a conversation with a stranger make your stomach do flip-flops? Do you spend time hiding out in the bathroom at...

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Brought to you by Penguin. From the creator of AdviceWithErin, comes the definitive book on how to use the right words at work—so you can build the career you deserve We’ve all been there: you’re sweating, sitting in front of your laptop, and the interviewer on the screen says, “Tell me...

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

For more than twenty-five years, small-talk expert Don Gabor has helped thousands of people communicate with wit, confidence, and enthusiasm with his bestseller How to Start a Conversation and Make Friends. This newly revised and updated edition combines classic techniques in the art of...