Showing results by publisher "Random House Audio" in Marketing

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

"What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers...

From the legendary investment guru Devina Mehra--one of the most powerful women on Fortune India 2022 and one of the only two women to receive a gold medal in the history of IIM-Ahmedabad--Money, Myths and Mantras answers some of the most difficult yet pertinent questionsabout investing.How do...

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...

Do systems have souls? This book, based on a popular elective at IIM Ahmedabad, looks for answers in the hard trade-offs inherent in the design of operating systems and business models. It encourages business leaders to ask two different sets of existential questions: Does the organization that...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work...

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s...

Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they...

What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts...

What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive...

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche. In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor. This book will make you...

A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the...

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields—psychologists, economists, advertising and marketing...

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...

They think you're cool! Yes, you, the Audible listener! In this exclusive interview, Ryan Mathews and Watts Wacker explain the phenomena they call the "Deviant's Advantage" and discuss companies that have capitalized on the advantage as well as those that failed to recognize the opportunity. Hear what they say about science, coming trends, and you, the Audible listener.