Showing results by narrator "Todd Ross" in All Categories

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

What happens when you ask a bunch of losers, discipline cases and misfits to save the galaxy from an ancient evil? The ancient evil wins, of course.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization. 

Pahtal and his brother, Imul, have scraped a life together in pre-civil war Guatemala by finding and selling ancient relics from the Maya ruins. Their latest expedition uncovers a potentially life-changing find, a valuable tablet, etched with glyphs, hidden within the mouth of a sculpture of Nohochacyum, a god of creation–and destruction. But when they attempt to retrieve their prize, Imul is crushed beneath the stone carving.

The outspoken and radical Israeli historian Ilan Pappe examines the most contested ideas concerning the origins and identity of the contemporary state of Israel.

Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying?

The Israeli-Palestinian Conflict: What Everyone Needs to Know® offers an even-handed and judicious guide to the world's most intractable dispute. Writing in an engaging, jargon-free Q&A format, Dov Waxman provides clear and concise answers to common questions, from the most basic to the most contentious. Covering the conflict from its nineteenth-century origins to the latest developments of the twenty-first century, this book explains the key events, examines the core issues, and presents the competing claims and narratives of both sides.

Something is wrong with Eddie Hobson Sr., father of four, sometime history teacher, quiz master, black humorist, and virtuoso invalid. His recurring fainting spells have worsened, and with his ingrained aversion to doctors, his worried family tries to discover the nature of his sickness. Meanwhile, in private, Eddie puts the finishing touches on a secret project he calls Hobbstown, a place that he promises will save him, the world, and everything that's in it. A dazzling novel of compassion and imagination, Prisoner's Dilemma is a story of the power of invalid experience. 

Israel Regardie wrote The Tree of Life, a book many consider his magnum opus, in 1932. Up until the time this book was published, very little information about true high magic was available to the public. In this book, Regardie reveals the secrets of real magic. He begins with an explanation of what magic is and, just as importantly, what magic is not. He explains the techniques of evocation and invocation, skrying, and astral travel. He shows how the Qabalah unites everything. He even gives a description of the secrets of sexual magick.

Robert Lustig’s 90-minute YouTube video “Sugar: The Bitter Truth”, has been viewed more than two million times. Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years. In the late 1970s when the...

From the New York Times and internationally best-selling authors of The Illuminae Files comes a new science fiction epic.... It's 2380, and the graduating students of Aurora Academy are being assigned their first missions. Tyler Jones has been a star pupil who hopes to recruit the squad of his dreams but ends up with a mixed and volatile crew. And Ty's squad isn't even his biggest problem - that'd be Aurora Jie-Lin O'Malley, the girl he's just rescued from interdimensional space.

The restoration agriculture system described in this award-winning book works! It is possible for humans to produce staple foods using perennial agricultural ecosystems that actually improve the quality of the environment. This can be done on a backyard, farm, or ranch scale and is needed right now - on a global scale. Restoration Agriculture explains how we can have all of the benefits of natural, perennial ecosystems and create agricultural systems that imitate nature in form and function while still providing for our food, building, fuel, and many other needs.

Saudi Arabia is one of the wealthiest countries in the world, a major player on the international stage and the site of Islam's two holiest cities. It is also one of the world's only absolute monarchies. How did Saudi Arabia get to where it is today?

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

A new breed of monopolies is threatening your business. Tech megafirms from around the world are encroaching on your industry's space, rewriting the rules, and scooping up talent - and your customers. What should you and your company be doing right now to counter these challenges? Monopolies and Tech Giants: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking on corporate inequality, help you understand what it will mean for your organization, and inspire your company to succeed in the winner-take-all economy.

Dr. David Grand presents the next leap forward in psychological care. Dr. Grand combines the strengths of brain-based and talk therapies into a powerful technique he calls Brainspotting. In Brainspotting, Dr. Grand reveals the key insight that allowed him to develop this revolutionary therapeutic tool: that where we look reveals critical information about what's going on in our brain.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.