Showing results by author "Fred" in All Categories

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Consciousness is the main source of organizational greatness. "Conscious business", explains Fred Kofman, means finding your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Worship Interludes Podcast is Piano Instrumentals by Fred McKinnon for Prayer, Meditation, Soaking Worship, Relaxation, Study, and Rest

Humorous and entertaining, this book exposes the folly and hypocrisy of Wall Street. The title refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers.

Consciousness, teaches Fred Kofman, is the capacity to observe, choose, and act in accord with your values. And "conscious business" means using that ability at every level of your work: in being aware of the needs of others and expressing your own needs; in seeing the hidden emotional obstacles that may be holding your team back; in making good decisions under pressure; and even in delving into such spiritual questions as "Who am I?" and "What is my real purpose here?"

In 1935, Fred A. Birchmore left the small American town of Athens, Georgia, to continue his college studies in Europe. In his spare time, Birchmore toured the continent on a one-speed bike he called Bucephalus (after the name of Alexander the Great's horse). A born wanderer, Birchmore broadened his travels to include the British Isles and even the Mediterranean. After a lengthy, unplanned detour in Egypt, Birchmore put his studies on hold, pointed Bucephalus eastward, and just kept going.

Fred C. Kelly, a former newspaperman, author, and an old friend of the Wrights, tells the story of the 2 brilliant, dedicated, flight-obsessed bicycle mechanics from Ohio who first realized mankind's age-old dream of conquering the skies. Long considered the definitive Wright Brothers biography (the manuscript was read and approved by Orville Wright), Kelly's work recounts the Wrights' early history and the complete behind-the-scenes story of how they designed, built, tested, and flew the first "Flyer."

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

The purpose of this book is to present a clear, math and logic-based argument for why Bitcoin is on the path to $1 million. Inside, you’ll find the data and reasoning that will not only strengthen your own conviction but also give you the tools to confidently explain Bitcoin’s trajectory to others.

Fred M. Haney, an experienced venture capitalist, angel investor, and company founder, explains start-up strategies that will help you understand the thinking of investors, build a “virtual team”, create initial value in a product or prototype, and recruit management that will help you raise capital. The Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a start-up company.

In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings listeners into the heart of his experience on the challenging mission—considered NASA’s finest hour—and reflects on his life and career as an Apollo astronaut.

For decades, Fred Burton was a key figure in international counterterrorism and domestic spy craft. As a member of the State Department's Diplomatic Security Service in the mid 1980s, he was on the front lines of America's first campaign against terror. Now, in this hard-hitting memoir, Burton emerges from the shadows to reveal who he is, what he has accomplished, and the threats that lurk unseen except by an experienced, world-wise few. Told in a no-holds-barred, gripping, nuanced style, this behind-the scenes account of one counterterrorism agent's life and career is a riveting listen.

The E-Myth Chief Financial Officer fills this knowledge gap, giving you a complete toolkit for either starting a successful business from scratch or maximizing an existing business' performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving business.

Opera is the fastest growing of all the performing arts, attracting audiences of all ages who are enthralled by the gorgeous music, vivid drama, and magnificent production values. If you've decided that the time has finally come to learn about opera and discover for yourself what it is about opera that sends your normally reserved friends into states of ecstatic abandon, this is the book for you.

Each tested and effective sales technique is clearly described, role-played, then reviewed in live, exciting seminars...introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman.

Tom Scheffler knew that this great-uncle, Montgomery Chapel, had made his fortune by selling ancient Egyptian artifacts that were finer than those in any museum. Scheffler also knew that -- fifty years later -- Chapel was still afraid of some man, some entity, known only as Pilgrim.

First, strange odors . . . and nightmares that stretch across Time. Images of a hideous machine dragging Indians, colonials, slaves to an ancient mound . . . then a hellish light pulses from a hidden room . . . and suddenly Dan Post is trapped, his mind sane, but his body possessed by a galactic probe programmed to collect - Specimens. Human specimens. Now, with no hands, no voice, locked in the ultimate prison, Dan must battle an immortal alien machine, even as it forces him to kidnap its final victims....

What's the latest in smart driving cars? Listen in to lively discussions with Princeton University Professor Alain Kornhauser, co-host tech journalist Fred Fishkin and guests. How soon will you be riding in a self driving car? This is the podcast to tune in to for real info without hype or spin.

Discover the transformative power of Internal Family Systems (IFS) therapy with this compassionate and practical guide designed for beginners. This book introduces you to the concept of your “inner parts” and shows how to build a harmonious relationship with every part of yourself. Through step-by-step explanations, relatable examples, and actionable exercises, you’ll learn how to identify and work with protectors, connect safely with vulnerable exiles, and access your Self—the calm, compassionate leader within.

A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are...