Showing results by author "Fred" in All Categories

Put customers at the core of your business. If you listen to nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

Humorous and entertaining, this book exposes the folly and hypocrisy of Wall Street. The title refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers.  

Worship Interludes Podcast is Piano Instrumentals by Fred McKinnon for Prayer, Meditation, Soaking Worship, Relaxation, Study, and Rest

In 1935, Fred A. Birchmore left the small American town of Athens, Georgia, to continue his college studies in Europe. In his spare time, Birchmore toured the continent on a one-speed bike he called Bucephalus (after the name of Alexander the Great's horse). A born wanderer, Birchmore broadened his travels to include the British Isles and even the Mediterranean. After a lengthy, unplanned detour in Egypt, Birchmore put his studies on hold, pointed Bucephalus eastward, and just kept going. 

Consciousness, teaches Fred Kofman, is the capacity to observe, choose, and act in accord with your values. And conscious business means using that ability at every level of your work: in being aware of the needs of others and expressing your own in seeing the hidden emotional obstacles that may...

Random House presents the audiobook edition of The Meaning Revolution, written and read by Fred Kofman, with a foreword by Reid Hoffman read by Arthur Morey. Forget the standard practices of leadership taught in business school - all about compensation, command and control. This is a new model for how to inspire - through purpose, principle and people. The Meaning Revolution is Fred Kofman's call to arms for anyone who has ever felt unengaged at work and offers actionable advice for how we can all find more meaning and dignity whatever we do.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

This is a biography of the Wright Brothers as told by the American humorist and newspaperman Fred Kelly, a personal friend of the Wrights. It is described in reviews as "fascinating and highly readable." - Summary by Ciufi Galeazzi

'Clem was not just a drummer; he was the heartbeat of Blondie.' – Debbie Harry For anyone who loves music this is a backstage pass to a life lived fully as one of rock's greatest heroes. In The Other Side of the Dream, Clem Burke reflects on his extraordinary journey from the gritty streets of...

Between the extremes of passive and aggressive styles is an effective, winning management approach - the assertive style. Assertive doesn't mean overbearing, pushy, or autocratic. It's a valuable, balanced approach that assures you'll handle people, get things done, and communicate - all in the same level-headed, confident manner. Understand the three styles of management. Specify what you need, when you need it, and the quality you receive. Motivate others to perform as expected.

The purpose of this book is to present a clear, math and logic-based argument for why Bitcoin is on the path to $1 million. Inside, you’ll find the data and reasoning that will not only strengthen your own conviction but also give you the tools to confidently explain Bitcoin’s trajectory to others.

This story from the acclaimed author of The Closest I’ve Come unflinchingly examines steroid abuse and male body dysmorphia. Perfect for fans of Jason Reynolds and Matt de la Peña. David Espinoza is tired of being messed with. When a video of him getting knocked down by a bully’s slap goes...

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. 

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It...

This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce.

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

Each tested and effective sales technique is clearly described, role-played, then reviewed in live, exciting seminars...introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman.

"Ma quando hai visto una cosa di questo genere, un frammento ti resta sempre dentro. Qualunque cosa, bellissima o bruttissima, lascia sempre un po' di sé negli occhi di chi guarda". Al cancello del vecchio cimitero di Highgate ci sono diciassette scarpe, ben allineate, con la punta rivolta verso il cimitero. E con i piedi mozzati dentro. Se il Tagliatore di piedi, pensa il commissario Adamsberg, ha abbandonato il suo tesoro, quasi non gli bastasse piú, quale nuovo orrore si sta preparando?

Fred M. Haney, an experienced venture capitalist, angel investor, and company founder, explains start-up strategies that will help you understand the thinking of investors, build a “virtual team”, create initial value in a product or prototype, and recruit management that will help you raise capital. The Fundable Startup contains eight personal interviews with executives and entrepreneurs that will change the way founders think about managing a start-up company.

New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.