Showing results by author "Michael Levine" in All Categories

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

The maintenance of liberty rests upon our faith, our Founding, our families, and our commitments to uncorrupted education and science. Pillars for Freedom describes in consummate detail the powers that America must reconstitute and wield in order that we reclaim our destiny. Our Judeo-Christian heritage must form the center of America's rebirth. Through marshaling our priceless heritage, we can rebuild our military, secure economic strength, and reassert energy dominance, as we rebuild our civil society.

Using the lessons of Noah's ark, Micheal Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking control, and transforming calamity into opportunity.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

Lessons at the Halfway Point is a deeply thought-provoking look at one man’s courageous journey to understand life from the perspective of having just turned 40. It is both a wry reflection on the past as well as an optimistic look to a challenging future. Nothing escapes Michael Levine’s critical eye, insightful mind, and often humorous spin on our world and ourselves.

In this deceptively simple yet powerful book, noted author and media expert Michael Levine lays out hundreds of simple admonitions that, when followed, add up to an excellent guide for a happy and successful life. Instead of telling us what to do, Never tells us what not to do in many aspects of life.

In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

In this modern, stress-filled time, people face many awkward situations: the dating scene with all its pitfalls; friends going through grief and loss; job difficulties and other personal problems; the woes of love, friendship, and profession. To avoid gaffes and goofs and other embarrassments, we need to bring our social I.Q. into the 21st century. This book defines manners and etiquette for how we live today and shows readers how to keep their mouths foot-free.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

At age 40, people are basically at the halfway mark in their lives, one that often induces a so-called "mid-life crisis." In Lessons at the Halfway Point, Michael Levine takes a thought-provoking look at this milestone birthday. With wit and humor, Levine examines one man's courageous journey to understand life from the perspective of reaching this halfway mile marker.

Funny, weekly, sugar free: Starring "Michael-over-there."

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...

Welcome to Scathingly Brilliant! We review newly released music and discuss the shows we attend here in NYC. We occasionally review classic albums you should know and interview musicians.

DESPRE AUDIOBOOK. Conceput să te îndrume pas cu pas, să te ajute să-ți identifici punctele forte și să le valorifici, acest volum este rezultatul a zeci de ani de experiență în cadrul organizației fondate de Dale Carnegie. Liderul poți fi tu este un îndemn entuziast și energic la mobilizare, adresat antreprenorilor care își doresc să creeze companii puternice, cu un succes de durată. Cartea conține secrete aflate de la personalități remarcabile din mediul de afaceri, politică și sport – cum ar fi Béla Károlyi, antrenorul Nadiei Comăneci –, dovadă că inspirația și viziunea unui lider autentic sunt de găsit pretutindeni.