Showing results by author "Steve" in All Categories

Winner of the National Book Critics Circle Award for Nonfiction Nominated for the National Book Award for Nonfiction From the Pulitzer Prize-winning author of Ghost Wars and The Achilles Trap, the epic and enthralling story of America's intelligence, military, and diplomatic efforts to...

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

All of us face challenges, rough patches and struggles in life. And during these times we are often our own worst enemies, experiencing unwelcome emotions, thoughts and behaviours. The one thing that has stood out to Professor Peters in his years of supporting people as a Consultant Psychiatrist is that no matter what you may be facing in life, if you have the right mental toolkit in place then you will be able to cope - and even thrive.

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

In this highly anticipated book, the bestselling author of Do Hard Things Steve Magness—“one of the giants of modern thinking about high performance” (Alex Hutchinson)—flips the script on the pursuit of excellence, shifting our thinking from high-stress survival mode to...

Kachow! Best friends Lightning McQueen and Mater are on the road to attend Mater’s sister’s wedding allll the way across the country when they accidentally find themselves at the legendary Cave of the Crystal Hubcap. See, legend has it, whoever gazes into this hubcap becomes the luckiest racer in the world! Mater thinks the hubcap would make the perfect wedding gift and heads into the cave in search of it. Since friends don’t let friends go into caves alone, Lightning joins him. While inside, they meet a new friend and help her out of a jam.

The Ape That Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, our languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory.

Training for the Uphill Athlete translates theory into methodology to allow you to write your own training plans and coach yourself to endurance goals. Steve House, one of the best mountaineers, and his coach Scott Johnston, an Olympic-level cross country ski coach, along with Kilian Jornet, hands down best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other endurance sports that require optimum fitness and customized strength.

GenAI is fundamentally changing the world of software development like nothing since the internet. Vibe Coding is a first-of-its-kind, groundbreaking book that shows developers how to embrace this new frontier. Science fiction is now reality. Programmers no longer need to toil over code and syntax. They can now describe what they want and watch it materialize instantly. Welcome to the future—Vibe Coding.

A NATIONAL BESTSELLER "In Do Hard Things, Steve Magness beautifully and persuasively reimagines our understanding of toughness. This is a must-read for parents and coaches and anyone else looking to prepare for life's biggest challenges."—Malcolm Gladwell, author of Outliers and Talking to...

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

The Great Barrier Reef is sparkling with anticipation this New Year's Eve, as Nemo embarks on his most meaningful mission yet–finding the perfect gift for his dad, Marlin. Joined by the ever-optimistic Dory, the friends discover that the best presents often come from the heart. But when a mysterious sea creature threatens to disrupt the reef's grandest shell-a-bration, Nemo and Dory must race against time to save both the celebration and Marlin’s special surprise. Will they make it before the clock strikes midnight?

The explosive first-hand account of America's secret history in Afghanistan With the publication of Ghost Wars, Steve Coll became not only a Pulitzer Prize winner, but also the expert on the rise of the Taliban, the emergence of Bin Laden, and the secret efforts by CIA officers and their agents...

Our future is written by hopes, fears, dreams, expectations, and decisions made about life. In the same way, organizations have futures written by history, circumstances, culture, aspirations, successes, and failures. These already-written futures determine and shape the level of performance that's possible for individuals and organizations. Authors Steve Zaffron and Dave Logan crack the code on rewriting the future for people and organizations, elevating performance to unprecedented levels.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

NLP or Neuro-Linguistic Programming has been described as being "the difference that makes the difference" and "the instruction manual to your brain that you were never given when you were born" In this podcast series, you will learn and discover amazing ways to use NLP to make seemingly incredible personal and professional changes. The series is presented by two Society of NLP Master Trainers Tina Taylor and Steve Crabb. Both Tina and Steve have worked with the co-creator of NLP Dr. Richard Bandler and were his head trainers in the UK. Tina and Steve have both trained Internationally and use ...

With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.

Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment gurus. Having introduced the candlestick technique to the West through two of his best-selling books, Steve Nison is regarded as a luminary in the field of candlestick charting. In his new venture, The Candlestick Course, Nison explains patterns of varying complexity and tests the listener's knowledge with quizzes, Q&As, and intensive examples.

TraderMind is an essential resource for understanding and applying mindfulness-based approaches that help to enhance an individual trader's overall performance. Based upon extensive research and practical application in the real world of the trading floor, TraderMind includes methods, tactics and techniques to build and enhance awareness and insight, which help manage thoughts and emotions and maximize trading performance.

NEW YORK TIMES BESTSELLER “Exciting . . . hard to put down without reading one more page.”—The Florida Times-Union The ancient order of the Knights Templar possessed untold wealth and absolute power over kings and popes . . . until the Inquisition, when they were wiped from the face of...