Behavioural Neuroscience

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

Brought to you by Penguin. Steven Pinker, one of the world's greatest thinkers and bestselling author of Enlightenment Now, The Better Angels of Our Nature and The Language Instinct, reveals the power and perils of thinking alike. As a cognitive scientist, the ultimate subject of Steven...

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

The revolutionary new book from the international bestselling author of Hunt, Gather, Parent. Why do video games include missions? Why does junk food give us cravings? Because they tap into dopamine, the neurotransmitter that motivates us to want more. Companies and developers use knowledge of...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Where do our thoughts come from? How can we manipulate our dreams? What is the role of the unconscious? How do we make choices and trust the judgement of both others and ourselves? These are some of the questions answered in this groundbreaking, personal and comprehensive guide...

How often you find yourself wanting to hide from the world? You feel like you are invisible and, to be frank, that would be better because you would get overwhelmed otherwise. Every time you try to be confident, you mess up. You speak fast and you want to leave the situation as soon as possible. Work or family gatherings give you chills, and going to a bar or a social event is just an immediate panic attack waiting to happen, and you get anxiety and butterflies in your stomach.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Personal Transformation Based on Mindfulness and Self-Compassion What's your most important goal? Why does it matter so deeply? How will you overcome the obstacles? Answer these questions with sincerity, proceed with mindfulness and compassion, and you have just set in motion a revolutionary...

An innovative somatic and attachment-based treatment for working with children and adolescents who suffer from complex trauma and neglect "[This] is a ground-breaking new approach to treating traumatized children, based on the combination of keen clinical observation, sensory integration, and a...

A deep dive into a national catastrophe that examines how and why suicide happens so that we can prevent it Suicide has reached epidemic proportions in America, claiming over 45,000 lives each year—more than car accidents or homicides. For every person who dies there are about 10 unsuccessful...

A legendary performance coach shares his simple, proven and fun methods for cultivating motivation – and keeping it. In Motivation, Stefan Falk is your expert guide to success. 'The very best insights, tools and tips for managing yourself and your goals in high-pressure situations' – Daniel...

Do you ever feel like your stress levels are off the charts? You aren't alone. Every day it feels like there's something new to juggle or a fresh crisis to avert. And just keeping everything in the air requires an exhausting amount of attention and a dizzying amount of responsibilities. The more chaotic life becomes, the more we tend to forget what we truly value - from family and friends to mental and physical health. Fortunately, there are things you can do to stay grounded that won't eat away at your increasingly precious time.